EstrelaBet has been expanding its executive team with talent from leading companies such as Nubank, 99, PepsiCo, QuintoAndar and Wildlife Studios.
With a solid track record in growth strategies, CRM and digital performance, Luan Seixas takes on the challenge of scaling the platform's user base, increasing retention rates and maximizing results through data-driven and customer-centric initiatives.
“I'm very excited to be part of EstrelaBet. We have the challenge of increasingly transforming data into meaningful experiences, impacting the right people, at the right time and with the solution that really makes sense for each one,” says Luan Seixas.
With a degree in Social Communication from PUC-Rio, and MBAs in Strategic Marketing (USP) and Digital Marketing (FGV), he has led teams at companies such as Medway, 99/DiDi Global, UOL EdTech, Descomplica, Laureate and Limppano.
Victor Blecker takes over as head of branding with the mission of boosting the value of the EstrelaBet brand in the market, highlighting its differentiators such as technology, trust and proximity to the customer.
"We will continue building a strong, connected and innovative brand that offers a positive and responsible experience to bettors," says Victor Blecker. The executive has held senior leadership positions at Lacoste, Fisia (SBF/Nike Group), Under Armour and Adidas in the areas of branding, sports and digital marketing.
He graduated from PUC-SP and holds a Professional Certificate in Digital Marketing from the Kellogg School of Management (Northwestern University).
"We are a Brazilian technology company that puts the customer at the center of everything. We are strengthening our team with teams and a clear vision of product, innovation and data that allows us to create unique and personalized experiences for our audience. The arrival of Luan and Victor is part of several strategic moves to strengthen this focus of ours," concludes João Gerçossimo, CEO of EstrelaBet.
EstrelaBet was named the best Brazilian betting operator, having been elected twice in a row at the SiGMA Americas Awards in 2023 and 2024, in addition to having won the 'Best Sports Betting Operator in Brazil' and 'Rising Star of the Year' award at the SBC Awards Latinoamérica 2022.
With offices in Belo Horizonte and São Paulo, the company stands out for its innovations in the betting market, for its commitment to Responsible Gaming and for being one of the first to apply for an operating license in the regulated market, which will come into effect in Brazil from 2025.
In partnership with the FUMEC university, it develops pioneering programs for the prevention of pathological gambling, applying cutting-edge technology to ensure a responsible experience, and psychological support for users.
The company supports both sports and entertainment in Brazil. EstrelaBet is a sponsor of CazeTV and the musical reality show "Estrela da Casa" (TV Globo). In sports, it sponsors the Brazilian Futsal and Beach Soccer teams and was the only national representative of the betting sector to officially support the 2023 FIFA Women's World Cup™. In addition, the company sponsors clubs such as Internacional, R10 Vasco da Gama, Criciúma, Villa Nova, as well as the “Beira-Rio” stadium.
Source: GMB
