GaloTV closed the 2024 season with nearly 64 million views on YouTube. With these numbers, Atlético had the 4th highest viewership among Brazilian football club TV channels. The data was compiled by SocialBlade. Additionally, GaloTV is close to reaching 800,000 subscribers.
With the new partnership, H2bet is preparing fan engagement initiatives through GaloTV. The sports betting company will collaborate with Atlético’s official channel to produce content aimed at the fanbase.
"One of our goals is to connect more and more with the Atlético fanbase. H2bet strongly believes in high-quality digital content, such as that produced by GaloTV, and we want to bring fans closer to the club’s daily life and its idols, beyond the pitch and matchdays," says H2bet CEO, Ueltom Lima.
"We are very pleased with this new partnership with H2bet. Supporting Atlético’s media platforms through the naming rights of GaloTV, now GaloTV H2bet, shows that our main sponsor is in sync with Atlético’s vision and connected with our fans," says Atlético CEO, Bruno Muzzi.
H2bet has been Atlético's main sponsor since the beginning of this year, with a contract valid until the end of 2027. It is the biggest sponsorship deal in the club’s history and in Minas Gerais football, with a total fixed investment of R$180 million (US$31.25m), plus performance-based bonuses that could exceed R$200 million (US$34.7m).
The sports betting company prominently features its brand on the most prestigious area of Atlético’s black-and-white jersey, as well as on training kits and the women’s football team jerseys.
Grupo H2 was founded nearly two decades ago to operate legal gaming and is committed to following and promoting the best compliance practices. With innovation, professionalism, and credibility, Grupo H2 led the regulation of poker in Brazil, an activity now officially recognized as a mind sport.
Grupo H2 has established itself as the largest company in the segment in Brazil, with physical locations in São Paulo, Curitiba, and Campinas, as well as a strong online poker operation.
At the end of 2022, Grupo H2 launched H2bet, its sports betting and online gaming platform. H2bet is among the companies authorized by the federal government to continue operating in the regulated market in 2025. H2bet stands out for its strong digital presence and close ties with Meta and Google, having been recognized as the fastest-growing online gaming brand month after month.
On air since 2007, ‘GaloTV’ was one of the pioneering Brazilian club channels on YouTube. Featuring behind-the-scenes content, live streams, training sessions, and special programs with athletes and Atlético’s history, the club’s official TV channel is close to reaching 800,000 subscribers. Currently, the platform hosts over 16,000 videos, with more than 209 million views of exclusive content about the most popular and important club in Minas Gerais.
Source: GMB
