In this way, the company, which aims to be among the top 10 in the technology sector for the coming years, assumes the role of a transforming agent in the communities in which it operates, promoting initiatives that drive social development, education and environmental sustainability.
In addition, the Meridianbet Foundation is a protagonist in campaigns supporting humanitarian causes to partnerships that encourage sport and inclusion, seeking leadership in its field with purpose and transforming challenges into opportunities for positive growth.
As an example, the organization recently launched massive support in libraries to promote reading habits in local communities. In this sense, the company's own employees have actively contributed, by donating books that marked their lives to cultural centers in their respective regions.
"Preserving cultural institutions is an issue of great importance for the Meridianbet Foundation," said Stefan Todorovic, head of the organization's Global RSC.
"Our employees once again demonstrated their willingness to contribute to the campaign. With numerous books found by the team, we are enriching the library bag shelves in our markets. This is just one of many actions we will continue to support to ensure a culturally rich future."
With this in mind, we highlight in this article the main actions and investments that demonstrate how the Meridianbet Foundation is committed to corporate social responsibility and to creating a more sustainable, fair and inclusive future for all. Follow below:
What is the Meridianbet Foundation
Having massive growth and drawing the attention of Brazilians since it began to enter the national market with the application for a license to operate in Brazil until 2029, Meridianbet is the promise of the future in the field of sports betting and casino games.
For better idea, the company, which is part of the Golden Matrix Group (NASDAQ: GMGI), already appears in operation in more than 18 countries, having B2C and B2B services in Europe, Africa and Latin America.
In addition, the company is the first in Southeast Europe to receive Oracle recognition for its AI-driven approach to customer engagement, automation, and scalable marketing solutions.
In addition to always investing in technology to improve its user experience, another highlight of the organization is its corporate social responsibility, in which it actively contributes to transforming the world.
In this way, one of the key points that make Meridianbet stand out is its impact on sustainability, responsibility, diversity and inclusion. In this context, the organization already has more than 250 CSR projects.
Among its main impacts, the company has already shown concern with the green agenda, investing in issues related to the environment. Among its most recent actions, the company has donated about 20,000 seedlings to each country in which it operates.
Another hit point was public health capacity building, in which the group provided more than $2 million in emergency financial assistance for COVID to medical centers around the world. In addition, campaigns for health assistance in children with rare diseases and participation in UNICEF vaccine programs are also worth mentioning.
Awareness campaigns and charity programs also appear as a priority for the Meridianbet Foundation. In the sports field, the platform supports several professional and amateur sports clubs, youth tournaments and charity competitions.
The outstanding initiatives of the Meridianbet Foundation
In its most recent corporate social responsibility contributions report, the Meridianbet foundation stood out for its contribution on different continents, leading donation campaigns and showing its real-world impact on the communities in which it operates.
From supporting local health initiatives, to promoting responsible gambling, the organization's corporate social responsibility activities have the purpose of contributing to a sustainable future in the countries in which it operates.
Among some of the actions implemented, the "Scan. Help." was the most successful, as it uses the creation of QR codes to finance essential equipment for maternity hospitals in Serbia.
The search for inclusion and support of women's football and the global effort to help people who lost their homes in the floods of Rio Grande do Sul, Brazil, were also widely publicized.
Other positive points carried out throughout the first half of 2024, the Meridianbet Foundation partnered with the largest humanitarian foundation in Bosnia and Herzegovina, in which it focused on donations to health institutions, starting with Zenica, followed by Tuzla and Bihac.
To celebrate last year's Women's Day, the organization also helped women entrepreneurs on its three continents. This initiative has contributed to empowering and supporting women in their business journeys by providing them with essential tools and resources.
In Peru, the Meridianbet Foundation provided more than 50 gifts to the mothers of the Jesús Maria y Jose Home social support center, which supports cancer patients in poverty and their caregivers.
In addition, the organization's corporate social responsibility has been recognized by the Blue Heart Foundation, honoring Meridianbet as its Gold Partner, for its unwavering support across Cyprus' borders.
Corporate social responsibility actions in the betting industry
Thinking about the field in which it operates, the Meridianbet Foundation has also made some corporate social responsibility investments that have been very prominent. Among the main ones, the "Betting Awareness" program was one of the ones that most caught the attention of the general public. The initiative seeks to educate the community about safer gambling practices by offering online resources and support services for customers.
In addition, the platform sought to train the internal team to help and identify problems related to the game, ensuring a supportive environment for all its customers.
In this same scenario, the organization has also actively collaborated with Responsible Gaming Fondant to promote safe betting practices and support individuals affected by gambling addiction. In the partnership, there is the inclusion of funding for educational programs and resources for people at risk.
Finally, Meridianbet's most recent CSR report also launched on its platform in Peru, a donation button, in which the team itself recorded institutional videos to encourage its user to contribute.
Initially, clients can choose two institutions to carry out the act: "Padre Martinho", which supports abandoned paraplegic children, or "Jesus, Mary and Joseph", which provides accommodation, food and support to impoverished cancer patients who do not reside in Lima.
Conclusion
Corporate social responsibility is one of the pillars that transform Meridianbet, demonstrating that its impact goes beyond the world of sports betting and casino games. Through its numerous initiatives in all the markets in which it operates, the organization highlights its commitment to social development, sustainability and inclusion.
With the leadership of its Foundation, Meridianbet positions itself as a transformative agent in the communities in which it operates, promoting campaigns ranging from raising awareness about responsible gaming to supporting high-impact humanitarian causes.
Through these actions, Meridianbet strengthens its commitment to building a fairer, more sustainable and inclusive future, positively impacting the lives of millions of people around the world.
With the expectation of continuing to expand its actions and consolidate itself among the main companies in the technology sector, the company now reinforces that its success is intrinsically linked to the well-being of the communities in which it operates and the care of the natural and social resources of the communities themselves.
If you are interested in more updates, visit the Group's Investor Relations page or follow us on social media.
https://meridianbet.bet.br/
Source: GMB
