Brazilian sports betting is at the dawn of a historic new chapter. The regulation of the market at the beginning of 2025 fired the starting pistol on a race for market share in a country with huge potential — potential which was underlined by the excitement and engagement surrounding the national team’s recent World Cup qualifying matches.
Without a steady stream of national competitions, operators had fewer local betting options to offer. However, a glimpse into World Cup Qualifier matches between Brazil and Colombia, and Brazil and Argentina, indicates the market is set to gain momentum, offering fans and bettors a full spectrum of wagering opportunities ahead.
Brazil vs Colombia and Argentina vs Brazil not only showcased some of the biggest stars in the global game, but also provided an early look into the depth of Kambi’s trading expertise in a regulated Brazilian market.
With an extensive offering for both games, the match between Brazil and Colombia broke records for Kambi, seeing the highest turnover of any World Cup qualifying fixtures on the network to date.
Meanwhile, Brazilian bettors also showed their unwavering national pride in the ensuing match against Argentina, where bettors wagered 69% of turnover on Brazil to win despite being underdogs to the defending World Cup and Copa América champions.
These figures highlight the appetite for regulated sports betting and set the stage for the country’s top domestic league to capitalise on this momentum.
A springboard into Brazil’s top league
As the Campeonato Brasileiro Série A 2025 season begins, bettors will be able to place their wagers on Brazil’s top domestic football league for the first time since the regulated market launched on 1 January 2025. As the regulated market evolves, Kambi, the home of premium sports betting solutions, will leverage the full power of its AI-powered trading and pricing capabilities.
Bettors’ preferences are increasingly moving towards more complex bet offers, including bet builders with multiple interrelated legs and stat-led player props – offers human trading has a huge challenge to price and manage effectively.
Kambi’s AI-powered trading will be deployed across all Série A matches to unlock an unparalleled depth of offering and combinability, keeping partners’ customers engaged.
Kambi has been supporting some of the top operators in the region since regulated betting launched including KTO, Stake, Rei do Pitaco, and BetMGM as they bring a premium betting experience to Brazilian football fans.
With a proven track record of delivering dynamic, real-time odds and an unparalleled range of markets, Kambi ensures operators can maximise engagement and revenue in the newly regulated environment.
Innovation reshapes Brazil’s regulated betting industry
The 2025 season marks the first under Brazil’s regulated sports betting framework. This shift promises increased player protections, market stability and innovation. Kambi’s proprietary trading technology, backed by AI, will redefine the betting landscape and set a new benchmark for the industry, offering comprehensive market coverage from the Brasileirão Série A to State Championships.
Bet builders have also quickly become essential for leading sportsbooks. During the 2024 Copa América tournament, Kambi saw 24% of all bets consisting of a Bet Builder bet, compared to 10% in the previous tournament in 2021.
Kambi’s core platform integrates sophisticated algorithms and risk processes to deliver a seamless combinability product, offering bettors limitless possibilities.
With the Campeonato Brasileiro Série A now underway and Brazil’s national team eyeing World Cup qualification, excitement is at an all-time high.
As a trusted partner to leading operators, Kambi is poised to shape the future of Brazilian sports betting through world-class technology, expert trading, and an unwavering commitment to innovation in Brazil, Latin America, and beyond.
Source: GMB
