“Superbet is a brand focused on the best in the world of sports and entertainment, and the Kings League Brasil represents the fusion of these two worlds. We are excited to be part of this journey and offer incredible experiences for fans and players. This is a partnership that combines emotion, creativity and engagement,” says Patricia Prates, marketing director at Superbet.
The Kings League is already a global phenomenon and is now coming to Brazil to revolutionize the world of sports, with its dynamic and modern format that combines innovative and fun rules. With multiplatform broadcasting, the games take place on a reduced field, with teams of 7 against 7, the use of secret cards that can change the game and other elements that make each match unpredictable.
The Brazilian league will follow the tradition of the Spanish version, bringing influential personalities as club presidents. Among those confirmed are former players, content creators and streamers, who will lead the teams and interact directly with fans.
Superbet has adopted a diversified marketing strategy to stand out in the Brazilian market. The brand is well-presented in football, with sponsorship of major teams such as São Paulo FC and Fluminense FC, as well as six state championships and the Copa do Nordeste.
In addition, the company has expanded its presence to entertainment, sponsoring Carnaval 2025 and supporting festivals such as Lollapalooza and Rock in Rio, and will be at The Town later this year.
"We are extremely excited to announce Superbet as our official betting house for the Kings League Brasil. This partnership further strengthens the experience we want to provide to our fans, offering a reliable and innovative platform to interact with the league,” said Flávio Levi, commercial director of Kings League Brasil.
All games will be broadcast live through digital platforms such as YouTube, Twitch and TikTok.
Kings League
Created by football legend and entrepreneur Gerard Piqué, the Kings League has become a global phenomenon, revolutionizing the way we understand football and sports. It is a new 7-a-side football league, with teams led by the best streamers and content creators in the world, and innovative rules that seek to combine the best of football with the latest sports trends and new ways of communicating and understanding the world.Superbet Group is a technology and entertainment company founded in 2008 in Romania, whose mission is to provide entertainment in sports and gaming.
Present in 12 countries, Superbet has been operating in Brazil since 2023, being the first to obtain a federal license to operate in a fully regularized manner. Master sponsor of clubs such as São Paulo F.C. and Fluminense, it adopts Responsible Gaming practices and is a leader in compliance and best practices.
Superbet is a member of the International Betting Integrity Association (IBIA), a non-profit trade body representing the interests of the world's largest licensed online betting companies and operators in the integrity of their betting practices.
For more information: https://superbet.bet.br
Source: GMB
