The brand made its debut this Sunday (30th) during the clash between Palmeiras and Botafogo in the first round of the 2025 Campeonato Brasileiro.
Alfa Entretenimento is also a sponsor of Internacional and Grêmio, which, after more than 20 years with Banrisul as their main sponsor, decided to make a switch.
In February, the company signed a three-year contract worth R$50 million (US$8.7m) per year with each club.
Both teams have already showcased the Alfa brand on their kits during this year’s Campeonato Gaúcho, where Internacional won the 2025 Gauchão undefeated.
The company has been authorized by the Secretariat for Prizes and Betting (SPA) to operate sports betting and online gaming until December 2029.
Alfa Entretenimento is a client of Ampfy, which is preparing a launch campaign set for late April. The campaign briefing has already been detailed by partner and CMO João Paulo Marques, who has previously worked in marketing for Fiat and SKY.
Source: propmark
