With the aim of mitigating negative impacts on public health, consumer safety and the protection of vulnerable groups, especially children and adolescents, federal deputy Marcos Tavares presented Bill 1296/2025, which creates strict rules for advertising for sports betting and online games.
It proposes banning the following advertising practices:
I - Displaying advertising in sporting events open to minors;
II - Using language, images, characters or any element that may attract children and young people;
III - Advertising in educational environments and in materials aimed at students;
IV - Advertising that minimizes the risks of gambling or suggests easy and guaranteed winnings;
V - Use of public figures, athletes, digital influencers and celebrities to promote betting without expressly mentioning the risks involved;
VI - Advertising in times and media predominantly aimed at children and young people;
VII - Displaying brands and logos of betting houses on the uniforms of national sports teams, federations and confederations.
According to the Bill, iGaming operators are required to:
I - Display warning messages about the risks of compulsive gambling in all advertising materials;
II - Disclose, in a clear and accessible manner, support and treatment channels for gambling addiction;
III - Implement effective age verification mechanisms to prevent access by minors under 18 years of age to betting platforms;
IV - Develop periodic awareness campaigns on the social and financial impacts of gambling;
V - Provide transparent information on the real odds of success in the bets promoted.
In case of non-compliance with the proposed measures, offenders may be fined up to 10% of the company's annual gross revenue, have their operating license suspended in case of serious recidivism, and may even have their license permanently revoked when repeated and willful misconduct is found.
In his justification, Marcos Tavares highlights the exponential growth of sports betting in Brazil and a possible impact on public health, especially in relation to gambling addiction.
“Regulating sports betting advertising is necessary to ensure a safer environment for consumers and reduce the negative impacts of irresponsible gambling. Currently, the lack of clear restrictions favors aggressive marketing strategies by operators, who often use influential public figures to promote bets without warning about the risks involved,” the deputy points out.
“In addition, the unrestricted broadcasting of betting advertising in sporting events, mass media and digital platforms has normalized gambling as a harmless activity, disregarding the social harm it can cause,” he adds.
Source: GMB
