The campaign was developed by EstrelaBet's in-house in partnership with the agency DRUID Creative Gaming and the production companies Sweet Filmes and Jamute. The central concept is based on the idea that small actions, driven by technology, are capable of transforming the user's journey quickly and significantly.
The main film portrays immersive experiences in augmented reality, highlighting how the “Efeito Estrela” amplifies the impact of each interaction on the platform. To bring the campaign to life, the film set used advanced techniques, such as robotic arms and motion control systems (Kambô), which guarantee cinematic precision and choreographed movements.
“Our DNA is technological, but with a human focus. This campaign not only marks a new visual phase, but also reinforces EstrelaBet's positioning as a leader in the Brazilian iGaming market through technology, offering better usability and evolving the player experience”, says Renan Cavalcanti, CMO of EstrelaBet.
EstrelaBet has been investing heavily in technological solutions to improve the customer journey, focusing on artificial intelligence, automation and personalization.
Operating in a fully regulated manner and in compliance with Conar guidelines and Brazilian legislation, EstrelaBet maintains a solid and transparent performance, guided by the highest standards of compliance, security and responsibility.
The bookmaker also leads Responsible Gaming initiatives, with intelligent behavior monitoring systems and partnerships with specialized institutions, such as FUMEC University, which offers free psychological support to users who show signs of risky behavior.
“The ‘EstrelaEffect’ symbolizes this better betting experience, through technology, entertainment and Responsible Gaming. We are preparing a series of new features that will be launched throughout 2025 and, when the player least expects it, the game will have already changed completely. This is the Star Effect”, adds Cavalcanti.
EstrelaBet has been named the best Brazilian betting operator, having been elected twice in a row at the SiGMA Americas Awards in 2023 and 2024, in addition to having won the 'Best Sports Betting Operator in Brazil' and 'Rising Star of the Year' at the SBC Awards Latinoamérica 2022.
With offices in Belo Horizonte and São Paulo, the company stands out for its innovations in the betting market, for its commitment to responsible gaming and for being one of the first to apply for an operating license in the regulated market, which will come into effect in Brazil from 2025.
In partnership with the FUMEC university, it develops pioneering programs for the prevention of pathological gambling, applying cutting-edge technology to ensure a responsible experience, and psychological support for users.
The company supports both sports and entertainment in Brazil. EstrelaBet is a sponsor of CazeTV and the musical reality show "Estrela da Casa" (TV Globo). In sports, it sponsors the Brazilian Futsal and Beach Soccer teams and was the only national representative of the betting sector to officially support the 2023 FIFA Women's World Cup™. In addition, the company sponsors clubs such as R10 Vasco da Gama, Criciúma and Villa Nova.
Source: GMB
