“Safe, Responsible and Sustainable Gaming in Lotteries” is the theme of the meeting in the tourist city of Paraná, in a joint initiative between Cibelae and Lottopar.
The meeting in Buenos Aires brought together leaders of state lotteries from several Ibero-American countries to discuss challenges and opportunities in topics such as digital transformation, marketing, customer experience, artificial intelligence, responsible advertising and brand strengthening in the lottery sector.
Ludymilla Diniz, national manager of partnerships, innovation and marketing at Caixa Loterias, was one of the speakers at the meeting in Argentina, which was sponsored by GLI and PayBrokers.
During the event, Lottopar presented an institutional video and officially invited the next major Cibelae meeting, which will be held between June 24 and 26 in Foz do Iguaçu, with the theme: “Safe, Responsible and Sustainable Gaming in Lotteries.”
Lottopar’s president, Daniel Romanowski, highlighted the relevance of the seminar and the choice of Paraná as the venue:
“Cibelae is a strategic bridge for strengthening public lotteries and the exchange of international best practices. We are proud to announce that the next seminar will be held in Foz do Iguaçu.”
“Paraná welcomes this event with open arms, with a natural concern for sustainability, as it was elected by the OECD, for the fourth consecutive year, as the most sustainable state on the planet. This international recognition reinforces our commitment to responsible, ethical public policies aligned with the principles of safe gaming.”
The seminar in Foz do Iguaçu will bring together public authorities, lottery representatives, experts and international institutions, increasing Brazil’s leading role in the debate on good practices in the sector.
The partnership between Lottopar and Cibelae symbolizes a new step towards building a more ethical, transparent betting market aligned with sustainability values.
Source: GMB
