I’ve been in this industry long enough to see sportsbooks evolve from simple odds boards into entertainment hubs that millions of sports fans use daily to bring them closer to sport. In newly regulated betting markets like Brazil, where operators are focused on building strong, engaging experiences to attract and retain bettors, this evolution is more important than ever.
Since Stats Perform pioneered the hugely popular Watch&Bet product over 15 years ago, we’ve continually strived to help sportsbooks internationally make the betting experience more entertaining and trusted.
The last few years have seen some of our biggest leaps forward. With features such as Opta Interactive Overlays, Multi-Match Highlights, and Live Match Gallery, we’ve transformed how bettors engage with live sport, making sportsbooks not just a place to bet, but the best place to experience the action and the thrill that comes with it.
In 2025 we’re bringing all the elements that make an in-play betting experience memorable together— the ability to place bets inside the stream, real-time player, team and game-based stats and the ability to re-watch exciting moments from a match into a seamless, interactive experience. No more jumping between event pages, no more searching for information separately. Just the thrill of every game.
40,000+ Live Matches Streamed in 2025—the world’s biggest betting sports
The foundation of any great live betting experience is having the right games available when and where bettors want them. That’s why in 2025, we’re streaming 40,000+ matches from 165+ competitions across 14 different sports—our biggest live streaming package ever.
For bettors, this means getting confident about placing an in-play bet, happens much faster. For sportsbooks, it means higher engagement, longer session times, and more in-play bets.
Operators have a huge opportunity to differentiate themselves by offering a diverse mix of live events. While football remains the dominant sport, interest in basketball, volleyball, and international football leagues continues to rise—creating more ways to engage bettors beyond their usual preferences.
With Brazil’s betting market now formally regulated, operators have a prime opportunity to stand out by offering a diverse mix of live events. For sportsbook trading teams, this means more ways to keep users entertained, engaged, and betting in-play—not just on football, but also on basketball, volleyball, and other growing sports.
Exclusive, Never-Before-Available Rights
Beyond the premium competitions in our portfolio we’ve held for a while—LaLiga, WTA, and FIBA Basketball—in 2025, we’ve added rights with global appeal like the EFL, CONCACAF, and FIVB, giving bettors access to more premium live action.
Live video of the action remains an exceptionally powerful tool to attract your customers to more matches, new competitions and new sports – and plays a role in how sports bettors choose their sportsbook. In a market as fresh as Brazil’s, where operators are still shaping their user engagement strategies, offering exclusive, high-quality live sports can be a key driver of retention and customer trust.
Where we’ve been busy over the last few years – is infusing AI, our market-leading Opta data and a deep understanding of how hundreds of millions of sports bettors bet on sport – resulting in new features and new ways to watch and bet.
Bet inside the stream + real-time Opta Stats: Opta Interactive Overlays
If a bettor has to leave the stream to check a stat or place a bet, there’s a chance they’ll get distracted, lose momentum, or leave your sportsbook entirely.
That’s why we built Opta Interactive Overlays, to elevate the watch and bet experience to new heights. It means your customers can:
* Effortlessly add bets to their bet slips—from inside the stream, for any event & sport we cover.
* Interact with real-time Opta team and player stats directly inside the stream—including xG shot maps, Team Momentum, and Opta Points.
It works with the phone in portrait mode – or landscape – giving your customers flexibility depending on their preferences, which is key because Brazil’s sportsbook operators will be expected to cater to a highly mobile-first audience that demands fast, intuitive, and frictionless betting experiences.
Live streaming has changed forever—scan the QR code below to watch how Stats Perform’s Bet LiveStreams service is helping sportsbook operators innovate their products:
Never miss a moment in a match: Single and Multi-Game Instant Highlights
Most bettors don’t have time to watch an entire match. But when they’re betting in-play, they need to see the key moments that influence the game, and providing micro-moments of entertainment is a truly potent mix.
In 2024, we enhanced our single-game highlights product—already a favourite among Brazilian sports bettors for soccer and tennis— and elevated it to another stratosphere.
Now we’re making it possible for your customers with funded accounts to re-watch all the goals, shots on target, fouls leading to cards and much more – in a video playlist that your users won’t be able to take their eyes off.
We’ve also given your customers the power to customise what they watch and how they watch it – with powerful filters at a highlight-type, match, and even competitions.
If you’re an existing user of our powerful Content Player – unlocking this feature is as simple as a line of code.
Attract your customers to more matches: Bet LiveStreams match gallery
Bettors want to stay on top of the action, but too often, great games slip under the radar simply because they’re not easy to find. That’s a missed opportunity—for them and you.
Live Match Gallery changes that. It brings all the live-streamed matches across different sports that are in-play right onto your sportsbook’s event page. This means bettors can instantly discover new games, follow multiple matches at once, and stay engaged longer—all while uncovering betting opportunities they might have otherwise missed.
Want to learn more?
Meet Ignacio Iturraspe at key industry events across Brazil and the whole of South America in 2025, or reach out directly via email (Ignacio.iturraspe@statsperform.com) to explore how Bet LiveStreams can transform your sportsbook.
Source: Stats Perform
