Low-margin events have been integrated firstly into BETBY’s proprietary esports feed, BETBY Games, and are available exclusively for pre-match bets in the Blitz Tournament format for basketball, with other e-sim sports formats also expected to offer low-margin events shortly. In this groundbreaking setup, each match lasts just one minute, with three matches available per tournament. Players can enjoy these fast-paced games directly on the platform, providing an experience that blends betting and entertainment seamlessly.
Despite offering operators a margin ranging from 2,5% to 0,5%, this innovative approach ensures profitability through increased turnover and player retention. By focusing on fast-paced bets and attractive odds, zero-margin events incentivize users to place more frequent and higher-value wagers. This not only enhances the betting experience for players but also increases their active time on the platform, creating benefits for both operators and users.
BETBY’s low-margin events are made possible by the company’s advanced analytics, cutting-edge calculations, and industry-leading statistical models, ensuring reliability and profitability for operators while delivering unparalleled value and betting opportunities to users.
Kirill Nekrasov, Head of Sportsbook Product at BETBY, commented: “Low-margin betting is a bold innovation that meets player demand for better odds while supporting operators with a profitable and dynamic solution. It’s a game-changer for the industry, blending entertainment with operational efficiency and showcasing our ability to create win-win propositions that push the boundaries of what sportsbooks can achieve.”
“This launch embodies BETBY’s innovative spirit and our commitment to providing the best possible products for our clients.”
BETBY is a leading B2B provider of top-tier sports betting services, renowned for its groundbreaking technology and dedication to excellence. The company’s team of industry veterans tap into their knowledge and expertise to deliver a premium, adaptable, and scalable sportsbook platform tailored to meet the varied demands of operators across the globe.
From dynamic in-play betting options to robust risk management tools and ground-breaking AI tools, BETBY is committed to propelling the success of its partners in the rapidly evolving landscape of online sports betting.
More information at betby.com
Source: GMB
