GMB - What were the new features presented by BetConstruct at SBC Rio?
Beatriz Melges - We have a lot of new features this time and, therefore, I am very excited because now we are entering the regulated market with everything. At SBC we are presenting special offers for some things. We have a new loyalty program for both the operator – which is the only B2B loyalty program we are launching – so our partners will be able to use this for cashback, promotions and specific features for them. In addition, we also have a B2C loyalty program.
We brought our own brands – Pascal and PopOK – with all certified games, including one launched especially for the Latin American market and Brazil, by PopOK. We have lots of new features: lots of bonuses and retention and loyalty programs, which are challenges now in the regulated market.
Bringing a game developed for the Brazilian market is a demonstration of the strong vocation of BetConstruct and the entire company ecosystem in Brazil?
Absolutely. Brazil is one of the group's main focuses in Latin America. We already understand that, to operate here, you need to be local. We are bringing everything here. The office will start with a hiring plan, with a new team, and we are already assembling the team in Brazil. Now, with customized, certified and regulated products and solutions for our market.
How do you evaluate these first two months of regulation in Brazil? How has it been for BetConstruct and its partners?
Challenging. I think that would be the first word, because there has been a lot of change. We are in a moment designed differently, with new rules that were not so clear. We went through a major adaptation at the beginning of the year. Now we have managed to overcome the challenges, technological and legal barriers, and focus on what we are strong in: technology and innovation. We want to improve usability and offer products that retain customers – one of the current challenges.
Does all this difference that you mentioned help BetConstruct win new customers and partners? Is this the way forward?
Absolutely. We understand our size and now operating locally we can be partners, as you said. We want to help build a legacy for everyone in Brazil in this new scenario that has emerged.
What are BetConstruct's plans for the coming months in this regulated market?
We are assembling a 100% Brazilian team, focused on retaining, serving and acquiring new customers. We want to offer a robust solution for any appetite and moment in the market, whether for new operators or for those who are adapting. Our focus is security and risk control, which are very important for Brazilian players. We have come with these two pillars – security and risk – to be able to carry out the correct mitigation in the way that is necessary. We are also very close and have strong partnerships with game providers, certifying all of them, and we already have a very large portfolio for this new market.
Source: Exclusive GMB
