A sponsor of the ‘Paulistão’, the betting platform will have a presence on the backdrops and other properties around the field, including LEDs during the match and for moments such as kickoff, penalty shootouts, and live odds on each team's chances.
“The authorization was a new milestone for HiperBet, which has been under development for several months now, within a context that is fully focused on regulation, always aiming to meet all of its criteria in our operations. Paulistão is a strategic partner of ours and we are very pleased to begin our journey with activations in what is the largest state championship in the country,” says Renan Machado, CEO of HiperBet.
The company will also have commercial properties in the broadcasts of CazéTV, on YouTube, including one of the semifinal matches.
HiperBet is a sports betting and online gaming platform born in Brazil with the goal of elevating all experiences to the maximum. The company values ??the best practices in the market, cultivating responsible entertainment and safety first.
Part of the HiperCap Brasil Group, known throughout the country for its work with capitalization bonds, HiperBet is an official sponsor of the 2025 Campeonato Paulista, in addition to having agreements with presenter and influencer Fernanda Gentil, brand ambassador, and with profiles from the Resenha Digital Clube team, a MediaTech with high engagement in sports.
Source: GMB
