For better idea, the technology company already appears in operation in more than 18 countries, having B2C and B2B services in Europe, Africa and Latin America.
In addition, the company is the first in Southeast Europe to receive Oracle recognition for its AI-driven approach to customer engagement, automation, and scalable marketing solutions.
Importantly, this is a selection of the best customer projects around the world, which seeks to highlight innovation, scalability, and real-world impact. In addition, the distinction is shared by only 5% of companies in the field.
The positive points also come from the numbers, as Golden Matrix Group Inc. (NASDAQ: GMGI), in which the organization is a part, presented to an audience of investors, at the ICR 2025 Conference, a record growth of 61% compared to the previous year, reaching US$ 163 million.
Other than that, Meridianbet's CEO himself, Zoran Milosevic, commented in a recent interview that he is optimistic that platforms in the field will still have a greater increase for the next 25 years.
In this way, in addition to the massive investment in the search for new tools to bring a superior experience to its user, Meridianbet has increased its market in key countries. And this is just the beginning for the future of the organization, which seeks to be Top 10 in the world in the technology sector.
What is Meridianbet
Founded in 2001 in Serbia, Meridianbet is part of the Golden Matrix Group Inc, and specializes in sports betting and casino games, with more than two decades of experience in the industry. Currently, the organization operates in more than 18 countries, offering services to both B2B and B2C customers.
The company's success is linked to the use of proprietary technology and scalable systems, which allows an omnichannel operation in multiple markets and currencies, covering retail, online and mobile platforms.
At this time, the organization has more than 1,200 employees and 735 stores around the world.
To appear as one of the best companies in the business, the company has focused on investing in continuous growth, driven by the use of Machine Learning and innovation with artificial intelligence tools.
In his most recent presentation, Zoran Milosevic introduced the Meridianbet ecosystem, in which Expanse Studios' proprietary game development generates high-margin revenues and reduces reliance on third-party content.
These advancements, coupled with strategic actions in growth markets, ensure a promising future for Meridianbet in the global online casino gaming and sports betting landscape.
Organizational impact
Having massive growth, one of the key points that make Meridianbet stand out in the sports betting business is its impact in the real world, thinking about putting sustainability, responsibility, diversity and inclusion as institutional responsibilities. To better understand, the organization already has more than 250 CSR projects. In addition, this is just the beginning for the company's ESG leaders.
Among its main organizational impacts, Meridianbet has a green agenda, directly concerned with the environment. In other words, there were more than 20,000 seedlings for each market in which the corporation operates.
Another hit point was public health capacity building, in which the group provided more than $2 million in emergency financial assistance for COVID to medical centers around the world. Not to mention the campaigns for health assistance in children with rare diseases and participation in UNICEF vaccine programs.
Acting in awareness campaigns and charity programs are other positive impacts of Meridianbet in its countries of operation. In the sports field, the platform supports professional and amateur sports clubs, youth tournaments, and charity competitions.
Meridianbet's expansion in the market
One of the most important recent highlights for Meridianbet was the obtaining of its definitive license to operate in Brazil, granted by the Secretariat of Awards and Betting (SPA) of the Ministry of Finance. This authorization generated great expectations in the national market. For 2025, projections are optimistic, with gross gaming revenue (GGR) in Brazil could reach US$ 5.6 billion, according to H2 Gambling Capital.
During the ICR 2025 conference, Meridianbet CEO Zoran Milosevic himself commented on the feat: "Brazil represents an extraordinary market opportunity, and secures this license position at Meridianbet to deliver substantial value. With our proprietary technology and proven operational expertise, we are poised to make a significant impact on the country's growing regulated gaming landscape."
In addition, Milosevic highlighted the company's other strategic assets, such as Mexplay in South America, Rkings in the UK and Classics for a Cause in Australia, which reinforces optimism among investors and solidifies Meridianbet as a leader in regulated markets.
Another highlight was the growth of Expanse Studios, part of the Golden Matrix Group, which continues to expand its presence in the US sweepstakes market. The company recently integrated with a second major social casino operator, cementing its position as one of the industry's leading B2B content providers.
It is worth remembering that Meridianbet has also secured its license renewal to operate in Serbia for the next 10 years, which reaffirms its long-term operational stability in its home region, ensuring continuous and reliable operations.
Meridianbet is a pioneer in the betting industry to receive Oracle recognition
Also in 2025, Meridianbet returned to the media after becoming the first company in the sports betting and casino games industry to receive Global Reference Page recognition from Oracle, a global leader in enterprise technology that powers the world's leading businesses.
The achievement was highly regarded among investors and members of the organization, as the honor serves as a benchmark for business success stories, listing only the most innovative and effective implementations of Oracle's elite technology worldwide.
This recognition underscores the organization's leadership in marketing, automation and player engagement with the use of Artificial Intelligence, setting a new standard for operators around the world.
At this time, Meridianbet uses AI solutions to perform instant customer segmentation, targeted personalization and automated user re-engagement campaigns.
The data-driven approach has improved customer lifetime value, reduced acquisition costs, and increased engagement efficiency, while ensuring strict compliance with industry regulations.
In addition, within the Meridianbet casino gaming platform there is already the "A.I. Recommends" option, which has been widely praised by its customers.
The objective of this tool is to facilitate the search for the options that best match the profile of each consumer, allowing the user to quickly find those with the greatest chance of pleasing him.
The solution, with the user's consent, analyzes personal preferences, gaming habits, and other factors to provide accurate and relevant recommendations. The strategy was developed to improve the time of users, who previously spent about 20 minutes searching for the best entertainment option.
The next few years of Meridianbet
With a positive scenario for growth in the coming years, mainly due to the entry into new regulated markets, Meridianbet already points to progression in the future. Thus, the organization already has several initiatives to continue investing in technology that should contribute to its expansion.
Some, already announced by the company's CEO himself, are the continued use of AI to improve player monetization and improve operating margins through efficiency.
In addition, digital security will also continue to be a priority for its users. To this end, the platform continues to innovate in the use of advanced encryptions to protect all of its customers' information. It also strictly adheres to national and international data protection standards, ensuring that all records are used ethically.
For investors looking for growth opportunities in the global gaming industry, GMGI offers a unique opportunity to move by combining innovative technology, multiple growth vectors, and a strong presence in key global markets.
If you are interested in more updates, visit the Group's Investor Relations page or follow us on social media.
www.goldenmatrix.com
https://x.com/meridianbet_br
Source: GMB
