GMB - EGT has a history of over 20 years in the land-based market and has been in the online market for 7 years. I would like you to tell us a little about this journey.
Celina Guedes - As you said, we have over 23 years of experience in the global market. As EGT - European Gaming Technology - says, we are the market leader in Europe. We have over 30 offices worldwide, in 30 countries, and our products are available in 110 jurisdictions. So, of course, with the knowledge and experience of the land-based market, over the last 7 years we have brought all our technology and knowledge to the online market.
We entered the market delivering 360° products for the ecosystem. We not only have the machines, but we also entered the Brazilian market with video lotteries. We have our video lottery system, terminals, kiosks and our online gaming platform. Our platform is very flexible and comes with separate terminals and verticals.
I think it's worth saying that we entered this market very aggressively, with products that are already certified in the Brazilian market. We already have more than 90 certified games, and we have an office in Brazil, in São Paulo. We are very happy to be a global company and to bring this experience to the Brazilian market.
As a global company, could EGT not leave aside the Brazilian market, which promises to be one of the three largest in the world soon?
Very soon, very fast. With our fellow operators and everything that involves regulation, I think we have a great contribution here, always educating, teaching and showing how things should be done and the terminals certified. In short, as every serious company that wants to invest in Brazil should do. It is very important to be present at these fairs. We will also be at the São Paulo fair, at BiS SiGMA, and our presence is essential to deliver certified products that operators need.
The Brazilian market is relatively new. Was it difficult for EGT to adapt to the rules set by the Brazilian government?
No, because we already have international experience. We operate in markets such as Mexico and Panama, which also went through initial regulatory situations. With this experience, we were able to enter this new and innovative market with ease. We have specialized teams to certify our equipment and meet the requirements of each operator and state.
How can we face competition in Brazil and differentiate ourselves to reach more and more operators in the country?
With seriousness. EGT already has a great reputation. People know what they are buying: the quality and standard of our products. We are close to our customers, maintaining a relationship of trust, adjusting and innovating as necessary. Thanks to our advanced technology, we are always bringing new and innovative products.
Does EGT already have a fully-established structure in Brazil or is this still to come?
Yes, we already have an office in São Paulo and the company's strategy is to grow even more, because Brazil is very large. We plan to eventually have offices in other states. We have a Brazilian technical team that speaks Portuguese and is ready to serve this growing market.
Hope to see EGT machines in Brazilian land-based casinos!
We are waiting for that. When the government understands how slots work, I think it will be a very new moment. It will be a path that began with online games and video lotteries and we will certainly have our machines in Brazilian casinos.
Source: Exclusive GMB
