The partnership with FitDance, part of the SBF Group and the largest dance platform in the country, with around 30 million followers on its social networks, promises to transform the jingle into a true viral hit on the internet and in the streets, especially during the most exciting time of the year: Carnival.
"The 'A Different Bet' campaign reinforces Betnacional's commitment to offering innovative and quality entertainment, especially during Carnival. Music and dance are the perfect combination to engage our audience, and FitDance was the ideal partner to make this experience even more vibrant," highlights João Studart, CEO of NSX Brasil.
The official choreography will be widely publicized by the company's dancers and brand influencers such as Thiago Montalti, Nas Darlen, Vini Mello and Vick Pires, encouraging the public to learn the steps and share their videos. The team of dancers and influencers participating in the official video also includes Paulo Victor Mapa, Thayna Vidal, Rosana Maria, Beatriz Oliveira and Izabela Leite, prominent names in the digital dance scene.
The initiative was also present at the main Carnival blocks and parties, taking the contagious energy of the campaign beyond the screens and consolidating the jingle as one of the hits of the season. To learn the choreography and join in the dance, simply access the social networks of Betnacional and FitDance.
A member of NSX Brasil, BetTech, which revolutionized the Brazilian sports betting market through a unique ecosystem with technological solutions, strategic marketing, content, exclusive services and many successful cases, Betnacional follows the concept of “Brazil’s bet”.
The brand has strong support for national culture, being the official sponsor of the reality show Big Brother Brasil 2025 and the 2025 Carnival in Salvador. It also has renowned ambassadors, such as the player Vini Jr., the singer Thiaguinho and the journalist Galvão Bueno.
Betnacional is also present in sports and stadiums, with advertising exposure in several championships through BRAX, in addition to being the official sponsor of Futebol 2025 on Rede Globo and the master sponsor of Sport Club do Recife.
Source: GMB
