GMB - Tell us about the main innovations that Inspired presented at SBC Summit Rio 2025.
Claire Osborne - For us, it is very exciting to be in Brazil for the first time to present our products, one of the new products is the Inspired Hybrid Dealer. It is a complete line of games based on live casino, but without a live studio or live dealers.
The games have the look and feel of a live casino, but without the costs and operational challenges of a live studio. We are launching a range of games. In addition, we will be introducing our four-ball Brazilian Roulette, bringing an innovative format that would not be possible in a live studio.
How has Inspired adapted to the new regulations in Brazil? What is your opinion on this regulatory process?
Many of the necessary adaptations have already been implemented by us in other markets. Inspired is a global company, with a presence in the UK, the US and several European countries, always operating in regulated markets.
We are used to working in regulated environments. Our main challenge has been localizing our products to ensure they meet the specific needs of the Brazilian market. While many things are similar across different markets, there are nuances and differences that are crucial to success here.
Brazil is a highly competitive region. What products or services from Inspired would you highlight to win in this market?
In addition to the hybrid products I mentioned, we have a strong line of slots and casino table games content. These games are market leaders in several regions and have been adapted to suit the Brazilian audience.
We ensure that all games have features such as Bonus Buy and Side Bets, which are highly valued by local players.
How is Inspired addressing key issues such as advertising and responsible gaming in this new regulated market?
For us, it is essential to ensure that our products do not encourage undesirable behavior. We have long worked in regulated markets and recently had a meeting with the Gambling Secretary to discuss what the industry can do to protect players. Our approach always prioritizes player safety and regulatory transparency.
What do you think are the biggest challenges and opportunities in the Brazilian market for the company?
Our biggest challenge is to better understand the local audience. We already have relationships with large European operators that operate in Brazil, but we need to strengthen our presence with local teams.
That is why we have set up a team in Brazil to work on both casino products and virtual sports. Working with local professionals is our biggest opportunity and also an important challenge for Inspired’s growth here.
How do you see the future of iGaming and sports betting in Brazil?
I think we are in an incredibly exciting time. The increasing introduction of Artificial Intelligence in product development and end-user experience should significantly transform the industry in the coming years. I see a promising future full of innovations for the industry.
Source: Exclusive GMB
