“Through fan participation, we will recognize the athletes, promoting this approach to a passion so strong among the Brazilian public, which is football. We continue to strengthen our partnership with the Brasileirão and will strive to bring more surprises throughout the championship,” says Guilherme Figueiredo, Country Manager of Betano Brazil.
Trophy exhibition and "Betano Day"
During the first round of the Brazilian Championship, Betano opened a trophy exhibition at the Eldorado Shopping Mall in São Paulo, open to the public, allowing fans to get closer to the history of the competition.
“Betano Day” is scheduled for April, an event at the Pacaembu Stadium that will bring together the 20 fan clubs of the Série A teams. The event will feature challenges on the field, where participants can test their skills in a fun and gamified competition.
“Betano Halftime” and awards
One of the most anticipated initiatives is the “Betano Halftime”, a challenge that will take fans to the field where their idols play. Fans will compete against each other to elect the national winner.
In addition, Betano will maintain the traditional awards: Betano 'Craque' Trophy, given to the best player in each match; Best Player of the Season Trophy, given to the championship’s standout player; Online polls: to elect the Goal and Save of the Week, the Goalkeeper and Player of the Month, and the Fans of the Month, available on the official Brasileirão channel.
Increased fan engagement
Betano's actions demonstrate the growing investment of sports betting companies in Brazilian football, seeking to strengthen relationships with fans and provide memorable experiences. The expectation is that Betano's initiatives will increase fan engagement with the Brasileirão, making the competition even more exciting.
Source: GMB
