Across the various betting platforms operating in the Brazilian market, the strategy is adopted as a way to enable greater winnings for bettors by increasing the odds and, therefore, the reward received in case of victory. The strategy to achieve boosted odds may vary depending on each company.
At Casa de Apostas, for example, highlighted events are selected, and the odds are raised to provide users with even greater chances of winning, turning each bet into an unmissable opportunity.
The platform's operations director, Hans Schleier, explains that a team of traders monitors the world's top championships and sporting events to capture the best opportunities. "Super Odds cover elite leagues, decisive matches, and even iconic moments in different sports, ensuring users the thrill of betting with boosted odds on the most anticipated games," highlights the executive.
Among the main factors considered are the event’s relevance, the potential betting volume, and the appeal of the matchup. "Based on this, we apply Boosts that can vary from 20% to an impressive 400%," Schleier explains.
"The most impactful matches—such as classics, finals, and high-expectation games—receive even more aggressive boosts, creating unique moments for the bettor," he adds.
Similarly, EstrelaBet adopts the Boost as a differentiator, offering unique and special opportunities in certain matches, and explains the difference from so-called Super Odds.
"The Boost is for a specific bet within an event. An example of this was the number of two-point baskets by Luka Doncic in his debut for the Lakers against the Jazz or the number of goals in Neymar's return match for Santos. These actions were Boost Ouro, which is the most aggressive version within this category, guaranteeing the best odds," explains Fellipe Fraga, EstrelaBet's director of business and institutional relations.
"Meanwhile, Super Odds are applied exclusively to the 1x2 market, meaning bets related to the final outcome of the game, considering the home team’s victory, a draw, or the visiting team’s victory," he adds.
At the company, boosted bets, which include both Super Odds and Boosts, are available for a wide variety of sporting events, from national and international football matches to American sports such as the NBA, NFL, and MLB.
It is worth noting that all promotional actions are structured within the guidelines of Responsible Gaming, with communication reinforcing the importance of conscious and balanced betting. At EstrelaBet, odds can be even more advantageous on commemorative dates, championship finals, Brazil’s national team matches, and other special events to drive engagement.
At BETesporte, CEO Vinícius Nogueira also highlights the increase in user engagement with promotions that aim to offer a more attractive value above the market. The creation of Super Odds on the platform can occur daily, involving major football championships, the NBA, and even tennis, particularly with the recent success of rising star João Fonseca.
"Super Odds betting on our site ranks second in our categorized ranking by sports/modalities. This means that the audience is always keeping an eye out and seizing the opportunity to try to earn more. When we announce it on our digital channels, the response is always positive. Additionally, we allow bettors to suggest the next offers," says Nogueira.
At Luckbet, in turn, Felipe Campos, the company’s managing partner, explains that the calculation to establish Super Odds sometimes involves reducing the company’s profit margin by directly increasing the odds value and the possibility of winnings.
"The house selects popular games, major competitions, or pre-determined combinations to offer these enhanced odds. For example, a standard odd of 1.80 for a team's victory may be increased to 2.20 during the promotion. This strategy aims to attract more bettors by offering potentially greater winnings. These values can range from 3% to 30% above the total odds value, depending on the case, event, or promotion requirements," Campos adds.
Such promotional actions can not only increase customer satisfaction but also boost loyalty and attract new players, according to the CEO. The company offers three types of Super Odds, known as LuckOdds, ModoMulti, and Margem Zero. There is also "Luck Hour," which takes place on Fridays during Happy Hour, increasing users' winnings on sports bets placed during that period.
Another company that embraces boosted odds promotions is galera.bet. Every day, the platform offers Increased Odds for any competition, team, or sport deemed of interest to consumers—this includes the natural preference of Brazilians for football, as well as competitions like the NBA, volleyball, and Olympic sports, depending on seasonal trends.
According to the platform, this type of action tends to attract players' attention and bring even more fun to betting, aiming to provide complete and entertaining experiences for customers. Marcos Sabiá, CEO of galera.bet, emphasizes the importance of renewing user experiences while always adhering to the legal framework.
"With the regulation of the betting market, it is essential for companies to offer products and experiences that go beyond the usual, always combining fun and responsibility," notes Sabiá.
Source: GMB
