Since the regulation of the sector, in effect since January 1, interest in the media has grown exponentially. The national press will be able to follow all the actions planned for the event, which will become the epicenter of innovation, networking and regulation in the sector.
In a space of 35 thousand m², BiS SiGMA Americas will offer lectures, panels and workshops addressing topics ranging from artificial intelligence in betting to new user engagement strategies and the fight against the irregular market.
National media will be in full force at BiS SiGMA Americas
According to the event organizers, there was a strong demand for media outlets to register and cover the event. Several groups with national coverage have already been confirmed, including TV stations, radio stations, news portals and more.
Games Magazine Brasil, the largest B2B news portal in the sports betting, online gaming and lottery sectors, among other verticals, is the official media partner of BiS SiGMA Americas and will provide extensive coverage of the event, at its own stand, in the fair's corridors and at the stands of its more than 80 partners present at BiS SiGMA. Among the names confirmed to appear in the major Brazilian press are:
- Band
- SBT
- Rede TV
- CNN Brasil
- Jovem Pan
- Rádio Itatiaia
- Poder 360
Co-founder of BiS SiGMA Americas talks about the importance of the event on CNN program
On Tuesday, April 1st, CNN's Money News program welcomed the co-founder of BiS SiGMA Americas, Alessandro Valente, who highlighted the space that the subject is gaining in the press day after day.
In his live appearance, Valente reinforced that the event will serve as a bridge between the market and the authorities. "We were able to bring together companies and the government in the same environment to discuss the future of this sector, which is so new and recently regulated. For us, it is an opportunity, and it is the largest event in Latin America. It is a time for everyone to be in tune with the new rules in Brazil," he stated.
According to him, the interaction between national and international players is also useful to accelerate the maturation of the industry. “The experience of foreign entrepreneurs has contributed over time, adapting certain actions that they take abroad to the country. Good examples should be followed, and they bring with them many years of experience in online operations. This ends up contributing to the development of gambling in a healthier way.”
In addition, Alessandro Valente explained that the 2025 edition will address two issues that are currently in vogue: Responsible Gaming and the possibility of legalizing physical casinos.
“One of the most important issues is Responsible Gaming. We need to create an environment so that the whole society better understands that gambling can be very healthy fun, as long as there are limits. We will also address casino resorts and urban casinos, which will be the next step.”
“We have managed to regulate online gaming and now we want to bring casino resorts to Brazil, a model that is present all over the world. This is a business that will contribute greatly to tourism, commerce and industry,” he concluded.
Media companies are launching their own betting platforms
It is worth mentioning that Band and SBT, confirmed to be present at the event, are also directly involved in the betting market in Brazil. Both companies have filed requests with the Ministry of Finance to explore online betting and gaming services in the country.
The Silvio Santos Group (GSS), through Sisan Participações, one of its companies, is launching its own betting house in the second half of the year under the Todos Querem Jogar (TQJ) brand.
Meanwhile, Band recently introduced BandBet, its betting platform. In addition, the platform features an element that has a strong impact on sports fans: the unmistakable voice of the late narrator Luciano do Valle, produced using AI to broadcast the great moments of the game's dynamics.
Therefore, the presence of these communication groups – now also participants in the betting sector – proves the relevance that the event has gained over the years, becoming the main meeting point for the international industry interested in operating in Brazil and the Americas.
BiS SiGMA Americas 2025
BiS SiGMA Americas 2025 stands out as one of the largest networking events in the industry. High-level executives, investors, regulators and decision-makers will have the opportunity to create strategic partnerships, explore new markets and discuss trends that will shape the future of the industry.
Therefore, this is the largest and most important event for the iGaming, Bettech and sports betting ecosystem in Brazil and Latin America.
Date: April 7-10, 2025
Location: Transamérica Expo Center, São Paulo
Official website: http://www.bis-sigma.com
Source: GMB
