At booth N105, Optimove experts will demonstrate how operators can use data-driven marketing to enhance player experience and grow sustainably in the Brazilian market. The company will also strengthen its partner ecosystem by sharing the space with Nação Digital, a leading agency in digital strategy and CRM services in Brazil.
In addition to being present at the stand, Senior Account Executive Felipe Costa Nadalini will be one of the speakers on the Jardins stage on Tuesday (8), from 1:20 pm to 2:00 pm. The executive will participate in the panel "Communication with Conscience: Responsible Gaming Campaigns that Inspire", which will discuss how to balance effective marketing with ethical player engagement, in compliance with the country's current regulations.
“The Brazilian iGaming market is booming, and the new regulations are a game changer as they foster trust, protect players and drive sustainable growth in the sector," says Nadalini.
"Brazil is one of Optimove's most strategic operations, and we are excited to present our AI-based marketing CRM solutions at BiS SiGMA Americas 2025. Our goal is to help operators offer personalized experiences in real time, with a focus on compliance and responsible marketing.”
Accelerated growth in Brazil with localized solutions
Optimove’s participation in BiS SiGMA Americas 2025 marks another step in its expansion in Brazil, driven by the recent acquisition of Adact — a gamification platform that increases engagement with interactive and personalized campaigns. With a consolidated presence in Latin America, the company positions itself as the leading supplier of marketing CRM for regulated operators in the country.
Already recognized as the choice of marketing leaders of major global brands, Optimove’s solution provides iGaming and sports betting operators with deep insights into their customers, enabling the creation, execution and optimization of personalized journeys across multiple channels. Each campaign, promotion and interaction is guided by data-validated metrics, ensuring smarter decisions and greater engagement.
Service – BiS SiGMA Americas 2025 (Panel)
Date: April 8
Time: 1:20 pm to 2:00 pm (BRT)
Location: Transamerica Expo Center, São Paulo, Brazil
Panel: "Communication with Conscience: Responsible Gaming Campaigns that Inspire"
Source: GMB
