SÁB 19 DE ABRIL DE 2025 - 16:06hs.
Leonardo Baptista spoke to Poder360 podcast

“Pix does not allow money laundering in betting,” says Pay4Fun CEO

Pay4Fun CEO Leonardo Baptista argued that transactions via Pix do not allow money laundering in sports betting. The statement was made during an interview with the Poder360 podcast at BiS SiGMA Américas, in São Paulo. “Pix works, it is perfect, safe and does not allow money laundering,” said the executive, recognized by CIO Business Review as one of the 10 most inspiring CEOs in the business world. Watch the full interview.


Baptista, who founded Pay4Fun in 2018 after identifying a gap in the financial aspects of online entertainment sites in Brazil, also recognized the importance of regulation in Brazil.

“Today, 100% of the market is Pix. Brazilian regulation is one of the best in the world, it was very well done. Everything has a reason, you can't use boletos because it facilitates money laundering,” he said.

For the expert, Brazil has the capacity to be the largest regulated market thanks to the popularity of betting and Pix. “Two out of every 3 Brazilians have bet on something in their lives, whether it be the lottery, Megasena or playing truco at the college bar,” he concluded.

Source: Poder360