GMB – What new developments did Endorphina present at BiS SiGMA Americas?
Sergio Segovia – We’re here in São Paulo presenting new content. Part of Endorphina’s evolution in the Latin American market, and specifically in Brazil, involves starting to develop content and games tailored to the local culture.
Based on that, we teamed up with our new friend “Capi” – who you can see here – and we’re launching a new game called Fortune Capivara, where Capi is the main character. Basically, he helps us tap into many elements of Brazilian culture, which is all about friendship, fun, and good times. During the BiS SiGMA week, we had the official launch of the game. We’re closing deals with multiple operators in the country to give it significant exposure, and we firmly believe it will be a hit with the local audience.
And what’s in the game? Is it a slot?
Yes, it’s a slot. Endorphina is 100% specialized in creating slot games. That’s something that defines us as a company. Of course, being a company with European roots, we need to make significant efforts to localize our content so that it feels as close as possible to the reality of the local audience — and that’s what we’re trying to do with games like Fortune Capivara.
How’s the certification of Endorphina’s entire portfolio in Brazil?
Right now, we have 200 games globally. In the specific case of Brazil, we’ve already certified 80 of those titles, which are a selection of the ones that have performed best for us, both previously in Brazil and globally.
How can partnerships between game suppliers, platform providers, and even payment methods help make the online betting and casino market more sustainable?
We try to be an extension of the efforts of all our industry partners. We work with multiple platforms – not just international ones, but also local – and with various aggregators. Because, at the end of the day, we all want the market, especially now that it’s regulated, to grow and develop following the best trends. We try, as much as possible, to collaborate with all of these partners.
It’s true that historically, most platforms came from Europe or other regions, but today, within Brazil itself, we’re seeing the growth of many local B2B providers – platforms, aggregators, and payment methods alike. Clearly, we’re all contributing to growing the gaming ecosystem in Brazil, and that benefits everyone. That’s why we usually do joint promotions with platforms, aggregators, affiliates, and companies also working to attract the local audience. We always try to work together.
How does technology – such as artificial intelligence – add value to Endorphina’s developments, and how does it reach the end user?
Well, we actually have a game called Joker Rá, launched last year, which was our first to incorporate technologies like machine learning and artificial intelligence. We used it to identify, from our portfolio and global data, the specific preferences or interests of different markets and audiences. That’s what led to the creation of Joker Rá. And from that experience, we’ve been trying to extend this approach to every new game we develop. Obviously, we have very useful but also very large volumes of data. So, AI mainly helps us model and filter that information in order to create new, region-specific content.
What are Endorphina’s plans for Brazil and Latin America as a whole in 2025?
We’re particularly focused on Brazil. We’ve made very significant efforts to achieve full market coverage. Right now, we can say that about half of all regulated operators in Brazil already feature our games. And we expect that within the next three to six months, we’ll be present in at least 80% of all regulated operators.
So, as I mentioned before, the main focus is Brazil. But we’re also expanding across the region. In fact, as I said earlier, we have a growing local team — not just in Brazil, but also in Spanish-speaking countries. The idea is that as we gain more clients, we’ll also be able to offer closer support through our account management team in each country across the region.
And what new games are coming to keep “Capi” company?
We actually have lots of surprises in store. One of Endorphina’s unique traits is our versatile portfolio. We create all kinds of content – from classic slots for traditional casinos to more disruptive ones. Right now, we’re especially focused on adapting many of Endorphina’s classic titles from other regions and bringing them to Brazil and Latin America. For example, by giving them local names or adding local elements. So, expect a lot of exciting new releases in this direction — revamping and localizing Endorphina classics for 2025.
Source: Exclusive to GMB
