GMB – What were the main goals of Esportes da Sorte in participating in BiS SiGMA Americas?
Darwin Filho – It's a very important institutional participation for Esportes da Sorte. It’s a move to get closer to the entire ecosystem that makes up the industry — providers, payment platforms, media conglomerates. For us, it's a great source of pride to see the size and scale this event has reached. We’ve been in this market since early days, and we can see how much it has evolved and how important it is to have this moment of connection and engagement with all the partners that make up the fixed-odds betting world.
Speaking of evolution, how has the market evolved now that it is regulated, considering we are in April and three full months of regulated operations have passed?
We’ve seen a lot of progress from a regulatory standpoint. The legal security this has brought to the sector makes all companies — both national and international — much more confident in making investments.
There is also much more safety for the bettor, who now plays within a regulated environment that promotes Responsible Gaming and includes several measures to prevent pathological gambling. I believe these first three months have been very successful, with some adjustments — which is normal in any emerging market. This is a regulation where both the regulator and the operator are learning together, but what matters most is that progress has been solid and consistent.
You mentioned investments. We know Esportes da Sorte is ready to launch a third brand. Can you talk a bit about that, so everyone knows there's another successful case coming from the Esportes da Sorte group?
We’ve applied for the federal license — which allows us to operate up to three brands. Currently, as is well known, the group has two brands: Esportes da Sorte and Onabet. So, yes, we’re waiting for the right and timely moment to launch this new brand. We’ll soon release more details about the brand’s concept, goals, and name... But it’s a project the whole team is working on with great care, and we’re confident we’ll bring another success story to our portfolio.
Esportes da Sorte has significant visibility in the Brazilian market, across all media platforms. Not to mention the recent Campeonato Paulista win by Corinthians, a team you sponsor. Will this new brand also aim for such impact?
Exactly. We believe in a multichannel advertising model. We're not tied to fixed strategies — whether digital marketing or traditional marketing. We believe everything works together. So yes, we intend to explore the new brand in digital channels, but also in sports and entertainment.
I think that’s already a hallmark of our group — a multifactor approach. I believe we’ll bring great new developments, and I hope this will be a brand embraced by the public and another major success case.
Source: Exclusive GMB
