GMB – What are your goals in attending BiS SiGMA, especially now that Jogo de Ouro has obtained the federal license to operate sports betting and iGaming in Brazil?
Elanio de Alcantera (Alemão) – We had already been operating in Brazil for about four years, and now we have secured the license. We are ready to operate in the LatAm market, and we now have the whole world to explore within a regulated market.
You already had a solid customer base. How do you plan to grow in this new regulated market, considering the many restrictions and rules on advertising and the focus on Responsible Gaming? How have you prepared for that?
That’s a very important point. At Jogo de Ouro, we think of our customer not just as a lead, like other platforms do in this highly competitive market. We see our customers as individuals. We're creating departments within the company that didn’t exist before.
We're very concerned about Responsible Gaming, and we’re implementing a dedicated department that will provide direct customer support, including psychologists, to assist our clients in the best possible way—offering support not just for the user, but also for their families. We’re thinking ahead, treating our customer not just as a lead, but as a person.
What are Jogo de Ouro’s plans in terms of market projection within Brazil? Are you looking to sponsor football clubs, other types of sports, or even brand ambassadors?
We’re already in advanced conversations with three ambassadors and some national football clubs. We’re also talking to a few clubs outside Brazil (in Latin America) to feature Jogo de Ouro on their jerseys. This is a priority for us, and we’ll be announcing some exciting news in the second half of the year for our audience.
How has Jogo de Ouro structured its payment methods? How have your partnerships with service providers been?
We currently work with two of the biggest companies: PayBrokers and Paag. In addition, we’re working with Legitimuz for KYC, which is one of the best in the market. So, we’re surrounded by top-tier partners.
In other words, the entire iGaming ecosystem is, let’s say, in Jogo de Ouro’s hands now?
Yes, absolutely. Everything is running at full speed.
What message would you like to share with players who want to get to know Jogo de Ouro?
We’ve been treating our players as real clients, not just leads, from the very first three months of regulated operation. We take Responsible Gaming seriously and are working to continuously improve our website to captivate our customers. Of course, we are also fully compliant with the rules set by the Secretariat of Prizes and Betting.
We have a very competent team—perhaps even overqualified—when it comes to legal compliance. We're surrounded by the best in the market. I’d like to take this opportunity to invite everyone who hasn’t yet checked out Jogo de Ouro to visit our website and play with us. You’ll be treated like a real person, as you should be, not just another lead.
Source: Exclusive GMB
