GMB – What were Weebet’s goals for participating in BiS SiGMA 2025, and what new developments were presented?
Andresa Franco – BiS SiGMA is a milestone event for Weebet in our journey within the iGaming market. This is our third time participating, and this year we’re bringing a lot of new features from Weebet and announcing our international expansion. We want to share a bit of Brazilian spirit with other countries and contribute to the iGaming industry on a global scale, reaching other Latin American markets.
You're also going through a brand repositioning. So, is all this part of Weebet’s strategic planning?
Exactly! It’s all part of the strategy, because we understand that Brazil’s iGaming market changed after regulation. Weebet has expanded its services even further. Although we are a technology company, we don’t just deliver technology, we provide integrated and value-added services, especially for local operators. We understand that they need something unique and exclusive.
We changed our colors — white symbolizes a blank page to build something together with the operator, something that’s best for their business and strategy. We have a highly skilled development team prepared to meet the demands, scale, and scope of the Brazilian market.
The company’s name says it all, doesn’t it? We bet!
That’s right! Our partners can keep betting on Weebet and on our cutting-edge solutions. In fact, our first slogan was “we bet on you,” because we started out by reaching mid-sized operators and offering new possibilities. We were the first white-label platform in Brazil to offer casinos, making it possible for mid-sized operators to access those features too. Being side-by-side with operators is part of our DNA and our roots. That doesn't change, even in this new phase for Brazil.
How has the process been of constantly adding more solutions to the Weebet platform?
We’re leveraging technology, especially artificial intelligence, for research, analysis, and testing. We're also deepening our market-specific research alongside major industry partners to understand what will help operators scale in Brazil.
Everything we develop at Weebet goes through a thorough research and testing process. We want to ensure high-performance delivery. We also use data, research, and a serious UX team to make operators' businesses in Brazil even easier to manage.
As Director of Expansion, how are you approaching Weebet’s growth in Latin America?
Our expansion is research-based. We started analyzing other Latin American markets that align with our services and needs. Just as we championed “tropicalization” in Brazil, we’ll do the same in the countries we operate in. The white in our new visual identity represents this: building a tailored solution with each market according to its specific needs. We’ll soon announce which countries we’re entering. Our focus will always be on delivering results, with strength and adaptability to local realities.
During BiS SiGMA, you also hosted a tropical-themed party. What was that experience like?
It was a success! We hosted the “Arraial do Weebet,” themed around Brazil’s traditional Festa Junina, now in its second edition — and this time even bigger and more inclusive. We brought together clients and friends for a celebration that highlighted the joy and resilience of the Northeastern Brazilian people, a region that has become one of the largest iGaming hubs in the country. We’re already planning the next edition to be even bigger and better.
Source: Exclusive to GMB
