The company has developed a complete structure that allows digital influencers to conduct sweepstakes 100% within the law, with the proper authorization from capitalization entities and state lotteries.
The regularization process, often avoided for fear of bureaucracy or tax costs, is simplified by Play55, which offers all the legal and operational support necessary to make the operation viable in a safe and profitable way.
In addition to legalization, the platform stands out for offering a high level of customization. Websites and applications are developed with the visual identity of the influencer or partner company, and the campaign structure can be tailored to the needs of each operation — from the dynamics of the raffles to the management reports. All of this is supported by a specialized technical team and a robust system capable of processing thousands of transactions per second.
With over 60 active influencers in the base and millions of transactions completed, Play55 has already accumulated success stories in different niches. The combination of legality, technology and customization has become a competitive advantage in the market, offering legal security while enhancing the reach and results of campaigns.
The operation also includes advanced resources such as a management panel, payment automation, integration with payment methods and automated ticket distribution. The entire user and partner journey is designed to be intuitive, safe and efficient.
Acting as a bridge between influencers and the legal structure of sweepstakes in Brazil, Play55 not only enables campaigns with impact and credibility, but also strengthens the digital ecosystem by professionalizing a practice that, when done informally, can generate losses and compromise reputations.
Companies, agencies and content creators who want to operate sweepstakes responsibly find in Play55 not only a technological platform, but a strategic ally to transform engagement into concrete results — and within the law.
“To learn more about how Play55 can help your business grow, visit our website or contact us through the official Instagram channel,” invites Play55.
Source: GMB
