It is worth noting that the organization has made a massive investment to operate on different continents. At this moment, the company has a presence in more than 19 countries, spread across Africa, America and Europe.
Meridianbet's entry into Nigeria shows that the future is one of great optimism. This is because the country's market is worth more than US$ 2 billion, according to research by Orange Business Intelligence Technology, with more than 60 million Nigerians actively participating in betting, directly contributing to the growth of the sector on the continent.
The organization's CEO recently commented on the company's entry into Nigeria: “Our expansion into Nigeria marks a significant step in our long-term strategy to deepen our presence in Africa's most dynamic gaming markets. We are committed to bringing our cutting-edge technology, AI-powered betting solutions and localized expertise to drive long-term success for our partners in the region."
Meridianbet's expansion in Nigeria and the organization's growth in revenue
With a large amount of revenue in the year 2024, Meridianbet's expansion in Nigeria confirms the actions of the quest to make the organization one of the leaders in the field of sports betting and casino games.
Golden Matrix Group Inc. (NASDAQ: GMGI), of which the organization is a part, presented to an audience of investors at the ICR 2025 Conference a compelling track record of 61% growth from 2023 to 2024, with consolidated revenue reaching $163 million.
This is just the beginning of an optimistic future for the company, as Meridianbet's CEO himself, Zoran Milosevic, commented in a recent interview that he is convinced that platforms in the field will have an even greater increase for the next 25 years due to the regulation of countries that remained closed to sports betting and casino games.
Meridianbet's expansion in Nigeria follows the company's long-standing success in already established African markets, in which it has been a dominant player for more than two decades of operations in countries that already had the area regulated.
With its entry into the new country, the company's B2B model will provide advanced technology solutions, game content and platform services to local operators, offering a scalable and highly adaptable system tailored to the market.
This represents another strategic opportunity for future organizational revenue expansion, aligning with the company's strategy to strengthen its global presence.
For 2025, in addition to Meridianbet's entry into Nigeria, the company has obtained its definitive license to operate in Brazil. In addition, Golden Matrix Group Inc.'s ecosystem has other strategic assets of the company, such as Mexplay in South America, Rkings in the United Kingdom and Classics for a Cause in Australia, which reinforces optimism among investors and solidifies Meridianbet as a reference in the sector.
Innovations and A.I.-driven leadership
In addition to Meridianbet's strategic expansion in Nigeria and other newly regulated countries, the organization has shown itself to be a protagonist in the implementation of technological innovations for the industry.
In this context, in early 2025, the company became the first among sports betting and casino games to receive the Global Reference Page recognition from Oracle, a global leader in enterprise technology that powers the world's leading businesses.
The achievement was highly regarded among investors and members of the organization, as the honor serves as a benchmark for business success stories, listing only the most innovative and effective implementations of Oracle's elite technology worldwide.
The organization uses AI solutions and tools to perform instant customer segmentation, targeted personalization, and automated user re-engagement campaigns.
In addition, within Meridianbet's casino gaming platform there is already the "A.I. Recommends" option, offering personalized betting experiences based on real-time data, player behavior and predictive analytics.
The proposed objective of the solution is to facilitate the search for the options that best match the profile of each consumer, allowing the user to quickly find those with the greatest chance of pleasing him.
These innovations, which are already proving successful in several markets in which the company is already a part, seek to grow customer engagement on the platform, along with retention and overall user satisfaction in Nigeria's rapidly evolving gaming landscape.
Meridianbet
Founded in 2001 in Serbia, Meridianbet is part of the Golden Matrix Group Inc, and specializes in sports betting and casino games, with more than two decades of experience in the industry.
The company's success is linked to the use of proprietary technology and scalable systems, which allows an omnichannel operation in multiple markets and currencies, covering retail, online and mobile platforms.
To appear as one of the best companies in the business, the company has focused on investing in continuous growth, driven by the use of Machine Learning and innovation with artificial intelligence tools.
These advancements, coupled with strategic actions in growth markets, ensure a promising future for Meridianbet in the global online casino gaming and sports betting landscape.
If you are interested in more updates, visit the Group's Investor Relations page or follow us on social media.
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Source: Meridianbet
