Another sports betting and online gaming company has joined Brazil's Série B Championship. Pagol.bet, a brand of Lucky Gaming, has signed a one-year sponsorship deal with Grêmio Novorizontino, a traditional club from the interior of São Paulo.
The contract's financial details have not been disclosed. The ‘Tigre do Vale’ will debut its new sponsor on its uniform this Sunday (6), in the Série B opener against Avaí at Ressacada Stadium in Florianópolis.
In addition to securing the prime space on Novorizontino’s jersey, Pagol.bet will also be featured on advertising boards at Jorge Ismael de Biasi Stadium and in the club’s official media promotions. Novorizontino’s president, Genilson da Rocha Santos, welcomed Lincoln dos Santos Pinto, CEO of Grupo Lucky Gaming (Pagol.bet), on Wednesday (2) to announce the partnership, showcase the club’s infrastructure, and discuss their collaboration.
“Novorizontino is always seeking more professional partnerships that align with the club’s goals—enhancing productivity, quality, and professionalism. The fact that a reputable company like Pagol.bet is joining us demonstrates that we are on the right path.”
“We don’t associate with just any company; we seek those that are serious in the market, professional in their segment, and, most importantly, committed to the well-being of their consumers. We are confident that Pagol.bet, just like Novorizontino, will add great value to our brand, and together we will achieve remarkable results,” said Genilson.
“Securing this master sponsorship deal with Novorizontino is a great honor for all of us at Pagol.bet and Grupo Lucky Gaming. We are one of the first companies officially licensed to operate in Brazil, reinforcing our commitment to seriousness, transparency, and the sustainable development of the sports betting industry in the country,” said Lincoln dos Santos Pinto, CEO of Grupo Lucky Gaming.
“Our operations are guided by Responsible Gaming, strictly following all new federal regulations. We believe betting should be a form of conscious entertainment, ensuring safety and full control for users, which is exactly what we offer on our platform,” Lincoln added.
Pagol.bet will support the club in its Copa do Brasil third-round challenges, as well as in next year’s Paulistão.
“We believe in long-term partnerships, solid projects, and the strength of Brazilian football. Novorizontino embodies all these qualities: professional management, a passionate fan base, and a club in constant evolution. This is a partnership built on vision and trust. With Pagol.bet by its side, Novorizontino has everything it needs to reach new heights and establish itself among Brazil’s football elite,” Lincoln emphasized.
“This year, we will earn our promotion to Série A, and all of Brazil will hear the roar of the black-and-yellow Tiger!” added the CEO of Lucky Gaming. “We are ready to walk alongside the club, its fans, and the entire Novo Horizonte community. Big things are coming, always with responsibility.”
Source: GMB
