The partnership, which is part of the second phase of the #DescubraSeuLadoBet campaign, reinforces the brand's positioning as a hub that goes beyond betting, diving into the world of entertainment and music.
To celebrate SeuBet’s arrival at Vila JK, a concert by MC Ryan SP, one of the most influential names in São Paulo’s funk scene, has been confirmed. The event promises to bring immersive experiences and themed interactions with the audience.
“We understand that connecting with culture is essential to building a relationship with our audience. Vila JK is a symbol of fun in the city, and this partnership reinforces our commitment to being where things happen,” says Fabrício Nunez, SeuBet’s head of marketing.
In addition to the launch concert, the brand is preparing a series of in-person and digital activations, integrating its mascot, "O Seu Bet" – the capybara that has become the brand’s symbol – into experiences within the concert venue. The strategy also includes special content for social media, real-time coverage, and interactions with content creators, expanding the dialogue with the community.
Strategic expansion
The second phase of the brand’s repositioning goes beyond the partnership with the concert venue. The company has announced its sponsorship of the national tour “Clayton & Romário ComVIDA,” which will travel to 15 cities, starting in Escarpas (MG). The project, which combines music and audience interaction, strengthens the brand’s presence at events that celebrate Brazilian culture.
When it comes to brand ambassadors, SeuBet continues to invest in names that resonate with its audience. MC Livinho and futsal star Rodrigo Capita have been announced as the brand’s newest representatives, further enhancing its relevance in the sports and entertainment worlds. The strategy includes interactive challenges, exclusive content, and participation in events.
Another highlight of this phase is the creation of the SeuBet VIP Lounge at Mineirão, a space designed to bring together influencers, partners, and guests at sports games and events. The lounge will feature themed decor, exclusive interactions, and real-time content broadcasts, further immersing the brand in the sports scene.
“Vila JK represents exactly the kind of partnership we seek – a well-established venue with history and cultural relevance. Just like at Mineirão and on the Clayton & Romário tour, our goal is to enhance experiences that are already part of the audience’s daily lives, adding value in an organic way,” concludes Fabrício.
Source: GMB
