GMB – Paag started BiS SiGMA by announcing a merger with Banco BS2. What does this mean for the market?
Felipe Trindade – Paag came with big news. We made the announcement on April 7 to the market as a whole. The merger with Banco BS2 brings banking infrastructure benefits directly to operators, especially by improving access to a full range of financial institution products. I’d highlight access to investment solutions and, notably, the integration of the bank’s AML/CTF (PLDFT in Brazil) protocols into our Shield product, which ensures the security of operations. So now, operators are much closer to a full banking pipeline, and our own product has received an upgrade with the direct integration of BS2 policies.
And what’s the benefit for the end user of a betting platform?
First of all, there’s the reputation of a financial institution with over 30 years in the market and the security of banking operations themselves. We’re joining forces with BS2, combining their banking expertise with Paag’s technology and our experience in the iGaming sector. Operators can expect faster financial transactions, secure operations, and guaranteed deposits and withdrawals.
Does Paag also have operational and platform improvements to announce?
Absolutely. We came to BiS SiGMA with a fresh update to our product portfolio. Our flagship remains Payments, alongside Finance, which is the banking platform itself, and Shield, which is our robust protection layer.
At the event, we also introduced PaagID, a new onboarding validation tool that reduces friction for users signing up with betting operators. It streamlines the verification process by handling it just once. When users return to a site that supports PaagID, they can simply log in with it, which speeds things up and brings greater comfort and ease to the experience.
So, users can log in to any betting platform that’s partnered with Paag?
Exactly. Our vision is to have 100% of our partner operators integrated with this product, so players can enjoy a seamless experience across the entire market.
Was Paag following market trends or operator requests for faster processes when developing this?
From the very first government ordinance on regulation, Paag has been building its product line. With every step in regulation, we studied and refined how our offerings could evolve. We’re on a continuous improvement curve aligned with regulation. The biggest friction point in the market today is still onboarding—when a user has to register and submit documents. That’s exactly what we’re addressing: solving the pain point for the operator by creating a smoother solution.
With this new chapter and the BS2 merger, what are Paag’s plans for this year in the regulated market?
We’ve just completed our strategic planning for 2025. I can assure you we have big announcements coming this year. BiS SiGMA is our starting point, and from here, we’ll roll out numerous updates and enhancements to our existing products. We’re aiming for an incredible year, focused entirely on the operator and the player.
As a B2B media outlet, GMB would like to know: when will these new developments be announced?
We’ll work on a quarterly rollout—every quarter we’ll deliver impactful, high-quality updates for our partner operators, which will, of course, benefit the players as well.
So, there will be not only go-to-market strategies, but also product improvements?
Exactly. Product improvements are part of it too. This partnership with BS2 is our biggest milestone of the year, and we intend to make the most of it—delivering real, effective solutions to every partner working with Paag.
Source: Exclusive GMB
