"Innovation is part of our way of thinking, and Bettie is a clear example of this. We created a digital influencer that transforms data into relevant content, bringing Betnacional even closer to the world of sports, entertainment and our community," says João Studart, CEO of NSX Brasil, the company that owns the Betnacional platform.
Created by BR Media, the project aims to get even closer to the public in an interactive and innovative way. With technology developed by BR Media's Tech department and created by AKA Stars, Bettie is able to analyze trends and predict behaviors, reinforcing the brand's connection with its followers.
"Our Creative and Tech departments worked together to bring to life an idea that combines data analysis with entertainment. And the most interesting thing is that this is the beginning of a permanent character for the brand that may gain new functions and roles in the future," says Marcelo Pollara, Creative Director at BR Media.
Bettie's debut took place on BBB 25, a reality show sponsored by Betnacional. In her first content, the robot influencer analyzed data and presented the participants' probabilities of remaining in the competition. The debut content was handled by Globo, responsible for the reality show, with a video showing the participants' probabilities of remaining in the competition.
Interaction with the public was essential in the launch of Betnacional's new digital ambassador. Before the debut, the brand's followers participated in a vote on Instagram to choose her name. With over 41% of the votes, Bettie was the favorite choice, beating Betina (31%) and Bebeta (16%). This connection with followers reinforces the community's engagement with the brand's innovation.
Betnacional is a sports betting platform that is part of NSX Brasil, a BetTech that holds a definitive license to operate fixed-odds bets in the country. Following the concept of “Brazilians' bets”, Betnacional reinforces its commitment to national culture by sponsoring major programs and events in the country, such as Big Brother Brasil 2025, Rio Open and Carnaval 2025 in Salvador.
The company also has renowned ambassadors, such as player Vini Jr., singer Thiaguinho and journalist Galvão Bueno. With a strong presence in sports and stadiums, with advertising in several championships through BRAX, the brand is also an official sponsor of Futebol 2025, on Rede Globo, and master sponsor of Sport Club do Recife.
Source: GMB
