This multifaceted approach aims to generate brand awareness, showcasing the distinctive features of Amusnet's Live Casino products in an increasingly competitive iGaming market in Greece.
Scheduled for March - April 2025, the marketing campaign is fully localized and strategically designed to introduce its signature games with live dealers - Vegas Roulette 500x and Dynamic Roulette 120x - together with automatic European Roulette, Dynamic European Roulette, and Onyx Auto Roulette.
“With our Live Casino games with Novibet, we are committed to delivering a high-energy, seamless gaming experience powered by state-of-the-art technology to its vast player community,” said Jelena Stankovic, Director Amusnet Greece.
“We are excited for the campaign results and further collaboration making a significant impact in the highly competitive Greek iGaming market.”
Christoforos Bozatzidis, Chief Marketing Officer of Novibet, mentioned: “We are thrilled to collaborate with Amusnet to bring their innovative Live Casino games to the forefront of the Greek iGaming market. At Novibet, we are dedicated to offering our players immersive experiences, and this campaign aligns perfectly with our mission.”
“By combining Amusnet's state-of-the-art technology with our extensive reach, we are confident this partnership will elevate engagement and provide our customers with an unbeatable entertainment experience.”
The collaboration of Amusnet and Novibet aims to ensure that Greek players enjoy a premium casino experience with ultra-low latency and innovative gameplay, making every spin thrilling and filled with more rewards, including the signature Jackpot Cards bonus game. In this engaging feature, players randomly receive 12 cards and select until they reveal 3 matching suit symbols, with the color indicating their reward level, which adds to the excitement of the game and boosts retention.
Vegas Roulette 500x is a fast-paced European roulette game featuring a live dealer and a dynamic paytable with multipliers of up to 500x, enhancing payout potential. Key features include hot and cold number statistics for the last 500 spins, a re-bet function for the last 15 spins, a spin history tracker for the last 100 rounds, and the Jackpot Cards Bonus Game. Designed for an immersive and rewarding experience, it brings innovative gameplay to the live casino environment.
Dynamic Roulette 120x is an exciting European roulette variant with a live dealer that enhances gameplay with a dynamic paytable and random multipliers of 60x, 90x, and 120x, offering increased payout potential. Players can benefit from advanced features such as hot and cold number statistics for the last 500 spins, a re-bet function for the last 15 spins, a spin history tracker for the last 100 rounds, and access to the Jackpot Cards Bonus Game. With its fast-paced action, Dynamic Roulette 120x delivers a thrilling and immersive live casino experience.
By introducing cutting-edge technologies and captivating gameplay, this collaboration aims to enhance the visibility of Amusnet’s Live Casino products and make a significant impact, fostering a dynamic gaming community.
Amusnet is a leading provider recognised for offering the best-performing products and innovative solutions in gaming globally. With over 300 captivating slots, engaging table games, and an immersive Live Casino studio, its portfolio is available on 2000+ operators’ websites.
The company is operating in 35+ markets, with more added all the time, ensuring a safe and enjoyable gambling environment on different continents. The latest addition to its diverse portfolio is the launch of the premium Land-based vertical in February 2024. The company’s team consists of 800+ industry professionals, and we continue to broaden our network of offices as we grow.
Novibet is a leading GameTech company with a global presence in 10 countries and offices in Greece, Brazil, Mexico, and Malta. Since 2010, it has been delivering exceptional online sports betting and casino entertainment powered by cutting-edge technology and innovation.
With 1000+ employees, Novibet redefines the gaming experience for its members worldwide. The company has its own proprietary betting platform that integrates leading official data providers; its own algorithms generating an extensive betting offer that includes In Play and Minute markets; in-house developed Automatic and Hybrid Cash-Out options; quick settlement of bets; and unparalleled excitement to sports enthusiasts.
As an innovative and adaptable operator, Novibet has a product offering that is constantly evolving to meet and exceed existing and upcoming trends.
Source: GMB
