For this reason, the largest betting event in Latin America is open to welcome and meet the demands of the national and international community. This year, the organization decided to expand the physical space by 50%, jumping from 20 thousand square meters to 32 thousand square meters distributed in 5 halls of the Transamerica Expo Center, in São Paulo.
In addition to the trade fair and conferences with more than 300 prestigious experts from around the world, BiS SiGMA Americas offers a diverse program, including awards ceremonies, exclusive networking dinners, a poker tournament, an electrifying night with MMA fights and a grand closing party.
Expected attendance records
In addition to the categories that have always been present at the event, such as online betting operators, software and technology providers, affiliates and digital marketing, payment methods and financial solutions, this edition draws attention to the presence of new technology companies that add value and provide innovative resources for the industry.
This means that the betting market is evolving, with new branches emerging to strengthen the ecosystem. KYC (Know Your Customer) companies, consultancies and compliance, information management and databases, adTechs and digital advertising networks are making their presence felt with solutions to ensure security, regulatory compliance and more efficient growth strategies.
In fact, the recent regulation of sports betting and online gaming in Brazil represents a milestone for the market. BiS SiGMA Americas therefore serves as a platform for experts, regulators and industry leaders to assess the challenges and opportunities in this time of adaptation, in addition to exploring global trends that may impact the local industry.
In view of this, the event organizers predict that the 2025 edition will reach a record number of attendees and participating brands. The estimate is that more than 18 thousand people will pass through the Transamérica Expo Center until Thursday (10).
Event map
In order to facilitate the movement of visitors, the BiS SiGMA Americas organizers provide the event plan, with all confirmed exhibitors and the location of their respective stands. You can check the full map here.
BiS SiGMA Americas general schedule:
Monday, April 7
* 2:00 p.m. - 10:00 p.m. - Early badge pick-up at Canvas Bar & Restaurant – Hilton Morumbi
* 6:00 p.m. - 10:00 p.m. - Welcome reception at Hilton Morumbi
* 7:30 p.m. - 10:30 p.m. - iGathering Dinner at Armazem Terrace – Hilton Morumbi
* 8:00 p.m. - 11:00 p.m. - SiGMA Awards at Tokio Marine Hall
Note: There will be no event at Transamerica Expo Center on this day
Tuesday, April 8
* 9:00 a.m. - 6:00 p.m. - Exhibition: Day 1 at Transamerica Expo Center
* 9:00 a.m. - 6:00 p.m. - Conferences: Day 1 at Transamerica Expo Center
* 6:00 p.m. - 8:00 p.m. - Networking Cocktail Party
* 7:00 p.m. – 11:00 p.m. – BiS Awards at Tokio Marine Hall
* 7:30 p.m. – 10:30 p.m. – iGathering Dinner at Pobre Juan – Shopping Morumbi
* 7:30 p.m. – 10:30 p.m. – iGathering Dinner at Caulí Lounge Bar
Wednesday, April 9
* 10:00 a.m. – 6:00 p.m. – Exhibition: Day 2 at Transamérica Expo Center
* 11:00 a.m. – 6:00 p.m. – Conferences: Day 2 at Transamerica Expo Center
* 6:00 p.m. – 8:00 p.m. – Networking Cocktail Party
* 7:00 p.m. – 12:00 a.m. – Centurion MMA Fight at Estação VIP
* 7:00 p.m. – 12:00 a.m. – SiGMA Poker Tour Satellite Opening at Monte Carlo Poker Club
* 7:30 p.m. – 22:30 – iGathering Dinner at Armazém Terrace – Hilton Morumbi
Thursday, April 10
* 11:00 – 18:00 – Exhibition: Day 3 at Transamérica Expo Center
* 11:00 – 18:00 – Conferences: Day 3 at Transamérica Expo Center
* 18:00 – 20:00 – Networking Cocktail
* 19:30 – 22:30 – iGathering Dinner at Caulí Lounge Bar
* 17:00 – 00:00 – SPT 1A main event hosted by Jon VLogs at Monte Carlo Poker Club
* 22:00 – 04:00 – Closing of BiS SiGMA at Tokio Marine Hall
BiS SiGMA Americas
Therefore, this is the largest and most important event in the iGaming, bettech and sports betting ecosystem in Brazil and the Latin America. Don't miss this opportunity and secure your ticket!
Date: April 7-10, 2025
Location: Transamérica Expo Center, São Paulo
Official website: http://www.bis-sigma.com
Source: GMB
