This strategic move by the two companies aims to provide comprehensive support to affiliates, offering innovative solutions such as credit cards, receivables anticipation, working capital, personalized widgets, legal and tax structures, compliance, training, and disruptive resources to help their affiliates maximize their potential in the Brazilian iGaming market.
The transaction, which incorporates the assets of Super Afiliados, reflects the maturity and professionalization of the affiliate market in Brazil—one of the key pillars for the success of sports betting and online gaming operators.
The integration of the two companies’ operations is expected to drive significant advancements in technology, market intelligence, integrity, and operational efficiency, always guided by ethics, regulatory compliance, and alignment with the guidelines of the Secretariat of Prizes and Betting (SPA) and the National Council for Advertising Self-Regulation (Conar).
Strategic partnership to boost the sector
Alessandro Valente, co-founder of Super Afiliados, highlights that this deal, built over years, represents a new level for the industry: “We’ve always seen great potential in this partnership. With the recent changes in the market, we’ve structured a business model that strengthens our presence and expands opportunities for our affiliates and operators.”
Pedro Gularte, CEO of Grupo Eightroom, emphasizes that the acquisition reflects a strategic commitment to the sector’s sustainable development: “Our goal is to increase delivery capacity and foster an environment conducive to sustainable growth in the industry. This integration reaffirms our commitment to innovation, efficiency, and compliance, creating new opportunities for affiliates who face challenges similar to those we've experienced throughout our journey.”
Grupo Eightroom
With over 18 years of experience, Grupo Eightroom is one of Brazil’s leading affiliate marketing companies, connecting operators with high-value players through advanced strategies and proprietary technology. The company stands out for its commitment to ethical marketing, Responsible Gaming, and regulatory compliance, offering safe and sustainable solutions for the industry.
Super Afiliados
Founded in 2009, Super Afiliados established itself as a pioneer in Brazil’s betting affiliate market, offering strategic insights for both operators and affiliates, backed by a strong performance-oriented network.
The company has a network of over 2,500 affiliates, generating between 30,000 and 50,000 new depositors per month. In 2024, Super Afiliados was awarded “Best Sports Affiliate” at the SiGMA Awards Americas and was recognized for the second consecutive year as “Best Affiliate Company” at the BiS Awards.
BiS SiGMA Americas 2025
Grupo Eightroom Vpag and Super Afiliados will be present at BiS SiGMA Americas 2025, taking place April 7–10 at the Transamerica Expo Center in São Paulo. The event will be an opportunity to strengthen connections, discuss industry trends, and present the innovations this partnership brings to the affiliate market.
“Schedule a meeting with our team at this link and visit us at booths L155 (Eightroom) and H120 (Super Afiliados),” the companies invite.
Source: GMB
