VIE 11 DE ABRIL DE 2025 - 07:05hs.
Revolution in the lottery market

Loterj moves forward in the exploration of fixed-odds bets via VLT, totems and terminals

Loterj has taken another strategic step towards the modernization of the lottery sector. It published in the Official Gazette Ordinance No. 666/2025, which establishes an Internal Committee to conduct studies on the Proof of Concept (PoC) of physical equipment, such as Video Lottery (VLT), POS (Point of Sale), terminals and totems.

With this action, Loterj is building a new chapter in the history of lotteries in Rio de Janeiro and is inviting everyone to be a part of it. “Reaffirming our commitment to transparency, innovation and collaboration, we have opened an official channel to listen to those who matter most: society,” informs the autarchy.

If you have technical, legal, operational or marketing suggestions, this is the time to contribute! Send your ideas through the form in this link and take part in this movement of transformation available,” reinforces Loterj.

The contributions will be taken into consideration by the Loterj working group for structuring the physical operation of sports betting in Rio de Janeiro through personal devices or using apps, web, VLT, POS or totems.

Together, we can build a more modern, efficient model aligned with the best practices in the sector!,” the entity concludes.

The work of the committee created by Loterj has until May 4 to complete the studies, when a report will be presented on the actions taken to implement the Proof of Concept of the proposed equipment.

Opportunity for investors, bettors and for Rio de Janeiro

The initiative not only modernizes the sector and brings betting users closer to the entire process, but also expands business opportunities, attracts new partners and boosts the economy of Rio de Janeiro by generating thousands of direct and indirect investments throughout the state.

Innovation and market expansion

These solutions aim to strengthen the commercial exploration of lottery products under Loterj standards, ensuring safety, accessibility and innovation.

Loterj points out that the movement benefits investors, bettors and society as a whole — promoting development, innovation and economic inclusion.

"Stay tuned! The betting market in Rio de Janeiro is undergoing transformation and this innovation promises to generate a significant impact on the sector. Don't miss the updates!," reminds Loterj.

Source: GMB