This edition is the first since the regulation of the betting industry in Brazil, and as one of the leading promoters of Responsible Gaming and regulatory compliance, HiperBet will attend in full force, with over 20 executives from its leadership team.
Among the featured departments, the company will be represented by professionals from Marketing and Influencer Relations, led by analyst João Cavalcanti, and the Affiliates division, headed by manager Carlos Novaes: "The regulation of the betting market has completely changed the industry. The market is now more secure and transparent, and we see this as the perfect moment for HiperBet."
"With the latest developments in affiliate marketing, BiS SiGMA Americas is a great opportunity to meet new affiliates, discuss industry updates with peers, monitor marketing trends, present our Affiliate Program, and build successful new partnerships," explained Novaes.
Also attending with HiperBet, CMO Igor Sá highlighted the significance of the first edition of the event after regulation: “This year’s BiS SiGMA Americas is the greatest opportunity for learning and improvement the betting market has ever had. For the first time, we are presenting ourselves as a regulated market, which increasingly attracts investment and innovation,” he stated.
Created in the context of Brazil’s betting market regulation, HiperBet is part of the HiperCap Brasil Group, a company known across the country for its work with capitalization bonds.
A sponsor of the 2025 Campeonato Paulista, HiperBet also has partnerships with TV host and influencer Fernanda Gentil, who serves as the brand’s ambassador, as well as with profiles from Resenha Digital Clube, a MediaTech group with high engagement in sports.
HiperBet is a Brazilian-born sports betting and online gaming platform, aiming to elevate all user experiences to the highest level. The company is committed to best market practices, prioritizing responsible entertainment and user safety.
Source: GMB
