BetPeek was developed to address a critical gap in esports broadcasts, which were not originally designed with betting in mind.
The tool offers an unprecedented level of interactivity, allowing viewers to select any player’s camera, pause and rewind to review key moments, and even position the camera freely within the game environment. All this happens in real time, on the same screen where bets are placed.
"Traditional broadcasts create a loss of engagement and, consequently, betting volume for operators. BetPeek solves this problem by giving bettors full control over the broadcast, making the experience clearer, safer, and more engaging," says Maurício Lima, Senior Business Development Manager at Oddin.gg in Brazil.
Strategic focus on Brazil
The launch of BetPeek reinforces Oddin.gg’s commitment to Brazil, one of its most strategic global markets. The company views the country’s current regulatory momentum as a unique opportunity to consolidate partnerships and introduce innovative solutions that raise industry standards.
"Brazil is undergoing a transformation. The new regulation allows operators to build long-term businesses and give esports the attention it deserves. Our mission is to support this journey with cutting-edge technology, risk management tailored to the local market, and a long-term commitment," explains Lima.
Oddin.gg is already working directly with Brazilian operators, assisting with the efficient integration of esports betting. The company highlights its differentiators for the local market:
- Accurate and reliable odds: With industry-leading uptime.
- Advanced risk management: Combining technology and human expertise, with support in Portuguese.
- 24/7 content: Including popular eFootball, with quick 8-minute matches ideal for mobile-first audiences.
-Strategic partnerships: Focused on client proximity and tailored solutions.
"Brazilians seek reliable, fast, and engaging experiences. Our close collaboration with operators ensures our solutions are perfectly aligned with this profile," adds Lima.
Oddin.gg
Oddin.gg is the leading provider of B2B esports betting solutions, driving partner growth through a complete and immersive ecosystem.
The company maximizes client profitability by combining automated infrastructure and Machine Learning algorithms with advanced data science.
Oddin.gg serves world-renowned clients such as Betano, ESPNbet, Stake, Allwyn, Dafabet, Betsson, Betway, OpenBet, Aristocrat, Vibra Gaming, and BETBY.
Source: GMB
