Coinciding with the SBC Summit in Lisbon, the match is an initiative led by Rasmus Sojmark, CEO and Founder of Sport Global. Portuguese icons such as Luís Figo, Deco, Ricardo Carvalho, and Fábio Coentrão will take the field with international legends including Peter Schmeichel, Edwin van der Sar, Patrice Evra, and Kaká. Together, they will compete to raise over €1 million for communities affected by war and conflict worldwide.
As an industry that has evolved into a global economic force, iGaming companies like Alea are demonstrating how technical innovation and business success can translate into meaningful social impact. The initiative supports four critical organizations: the Ukrainian Red Cross, Portuguese Red Cross, International Alert, and Caritas Portugal.
"The iGaming industry has matured into a sector with significant global influence and resources," stated Alexandre Tomic, Founder of Alea.
"As industry leaders, we have an opportunity, and a responsibility, to demonstrate that our sector's growth can drive positive change beyond business metrics. When visionary initiatives like this emerge, industry leaders must step forward. This is how we shape not just the future of iGaming, but the industry's role in addressing global challenges."
The sponsorship aligns with Alea's broader vision of elevating industry standards across every dimension, from technical excellence and API governance to social responsibility and community impact.
As the company continues to set benchmarks in game aggregation, serving 70+ markets with banking-grade security standards, initiatives like the Legends Charity Game demonstrate how industry innovation can extend beyond technology to create meaningful societal change.
"A heartfelt thank you to our friends at Alea for supporting the Legends Charity Game. Beyond being trusted partners in business, it’s wonderful to come together for something bigger, watching football legends on the pitch while backing four incredible charities. It’s proof that our industry can give so much when we unite. Thank you, Alea team!", continued Rasmus Sojmark, Founder of SBC and Sport Global.
The match will be broadcast globally, reaching millions of viewers worldwide. To learn more or support the cause directly, visit the official website: www.legendscharitygame.com.
Alea
Alea is a leading iGaming aggregator, offering a customizable platform that provides operators worldwide with seamless access to over 16,000 games from 160+ top-tier providers through a single API integration. Known for its innovative technology, Alea simplifies the integration journey and delivers a flexible, scalable solution designed to enhance game variety, player experience, and operational efficiency.
Alea is highly committed to a security-first infrastructure, ensuring reliability and trust at every level. In 2024, the company strengthened its cybersecurity framework through a strategic partnership with Continent 8 and achieved VAPT certification.
In addition to game aggregation, Alea has introduced Alea Pay, an exclusive payment gateway that further optimizes financial transactions. With a strong focus on security, compliance, and ongoing support, Alea continues to empower operators with cutting-edge tools to thrive in the evolving iGaming market.
For more information, visit www.alea.com
Sport Global Charitable Foundation
Sport Global Charitable Foundation is a restricted fund under the auspices of Prism the Gift Fund (UK registered charity no. 1099682). All profits from the Legends Charity Game will support the Foundation’s beneficiary charities.
Source: GMB
