Vera & John: Widest offer of online gambling in Brazil

Realizing the imminent transformation of the online gaming market in Brazil, the Swedish company Vera & John has been making a real revolution in the sector. To fully meet not just casino games, the Swedes came ready to offer the widest variety of fun for this huge and varied national audience.

Popular games here, with: Pachinko, Helloween and so many other video bingos of enormous success in the country, do not have the same interest in the international market. Observing this, Vera & John has turned to the Brazilian public and has been investing more and more in this market that is in full evolution.

It is expected that in a few years the investment will be made throughout Latin America, but for now, Brazil is still the main country to receive this wide variety of games and even companies specialized in the field of online gaming and casinos.

The process of regulating a foreign company in Brazil is worthy of letting up for many of them, except for the Swedish group with Vera & John. All efforts have been made to meet the highest expectations of the public, gaining even more credibility in the midst of the online gaming market.

The biggest advantage in this story is for the players and users of Vera & John. Before they depended on small casinos and without the proper inspection or homologation to operate, now they can count on a site that besides being regulated, brings a gigantic variety of games known worldwide and credibility unquestionable.

All this growth in the market has allowed smaller regional companies also to adapt their productions and investments so that their games were available in some of the main sites. Patagonia Entertainment is among these distributors and stands out for the production of tailor made games that win more and more fans around the country.

However, there is still a long way for game developers to adjust to the many conditions imposed by the regulatory bodies. From an optimistic perspective, this may indicate in the future that companies such as NetEnd and Microgaming also reinforce this trend of productions aimed at all Latin America, but with a special look at the Brazilian public and market.

Alessandro Valente is a marketing consultant for the online gaming industry and a founding partner of Latam Affiliates.