MIÉ 16 DE OCTUBRE DE 2024 - 07:23hs.
ED POWNALL, BODOG’S GLOBAL PR DIRECTOR

"Brazil was an obvious choice for BODOG to enter Latin American market"

(Exclusive GMB) - Following the recent announcement of the arrival of BODOG to Latin America with initial presence in Brazil and Mexico, GMB spoke with firm’s Global PR Director, Ed Pownall, who gave details on the decision to start operating in Brazil, the gaming offer to users, their expectations and the use of Bitcoins.

"Brazil was an obvious choice for BODOG to enter Latin American market"

ED POWNALL.BODOG’S GLOBAL PR DIRECTOR.

ED POWNALL. BODOG’S GLOBAL PR DIRECTOR.

GMB - Why did BODOG choose Brazil as one of the 2 markets to enter South America?
Ed Pownall - At this early stage we wanted to test the appetite for the brand and poker generally so choosing Brazil was a fairly obvious choice in terms of population size and relative maturity in the market.

GMB - What services will be offered to Brazilian users and since when? 
EP - From right now! Poker, casino and sportsbook but we see poker as our biggest USP…most poker rooms have tried to be more friendly to recreational players since we released our ‘all anonymous tables’. Our version is the fairest for the non-professional player as those ‘sharks’ cannot find your username and use your own data against as with other poker rooms. Yes, that happens.

GMB - What expectations do you have in terms of numbers for the Brazilian market? 
EP - Very hard to tell, we know there is competition but we’ve been in this game longer than most so hope our standards and product will prove to be popular but complacency would be foolish.

GMB - Brazil is analyzing a future gaming law but does not yet have one. Does this situation prevent you from offering services of your porfolio? 
EP - We always support regulation in any markets as long as the the system is put in place to create a growth industry not just as a tax grab.

GMB - Will the company have a future physical presence in the country (offices, servers, etc.)? 
EP - That would be a longer term consideration and too early to tell at his stage.

GMB - BODOG is the first and only company that offers Bitcoins as a payment methods. What can you tell us about this innovation? 
EP - We see this as the future of payment solutions, not just in our industry but for online commerce generally. Change is always hard but as trust grows in the concept and other merchants take it on board it will grow exponentially.

GMB - PaiWangLo holding recently acquired BODOG's poker assets. What change does this represent for the company?
EP - It means we can concentrate on marketing our product rather than the tech side of running a poker network. Win-win for everybody.

GMB - After Brazil and Mexico, which markets would continue in Latin America? 
EP - Again this will depend on success but if everything goes according to plan there’s no reason not expand across as many as like what we have to offer.


Source: Exclusive GMB