MAR 14 DE MAYO DE 2024 - 02:39hs.
Leading brands gather in Brasilia

Caesars, LVS and Estoril Sol to participate at launch of Pro-Gaming Front

The Front for the Legalization of Gaming, proposed by Federal Deputy César Halum (PRB/Tocantins) and supported of 262 members, will be introduced tomorrow in Brasilia, with the presence of big names of the casino industry such as Caesars, Las Vegas Sands and Estoril Sol. Currently there are projects advancing in the Senate - which should be on the agenda of the plenary - and in the House - which stays in special commission.

According to the deputy, "it is necessary to end the incoherence in Brazil, since the country tolerates illegal gambling and prohibits legal one. We are in need of collection and the forecast is for a revenue of US$ 5.7 billion per year. It is not possible that Brazilians bet in other countries and not here," he argues.

Leading casino groups interested in the Brazilian gaming industry have already been in the country on several occasions, as it has been published in GMB, and have shown that they are willing to invest billions of dollars in the sector.

Sheldon Adelson of Las Vegas Sands, Jan Jones of Caesars, Jim Murren of MGM, and Mário Assis of the Estoril Casino have been in Brazil probing how the industry regulation debate is evolving. Other industry heavyweights, such as Hard Rock, have also sent their emissaries to the country for the same follow-up.

The Parliamentary Front will be introduced tomorrow, and representatives of these important casino brands have already confirmed their presence to preside over the beginning of the work, which will start at 8:00 am this Wednesday at the Freitas Nobre Auditorium of the Federal Chamber. The law firms of the casino groups will be the representatives of the mega-entrepreneurs at the meeting, which will open soon after a breakfast.

Tonight, a dinner will take place in the federal capital with the presence of various authorities, deputies, senators and emissaries of the casino groups.

"It will be an important moment, in which we will show opinion makers, once again, that Brazil can not give up an annual revenue of US$ 5.7 billion. More than half of the MPs voted in favor of the creation of the Front and I have certainty that will be an important force to be able to put pressure on our president, Deputy Rodrigo Maia, to assign the substitute to PL 442/91, approved a year ago by the Special Commission of the Regulatory Framework of Gaming in Brazil, so that the proposal goes to Plenary,” comments deputy César Halum.



 

About the firms more interested on entering Brazil

Caesars Entertainment - one of the most diverse casino operators in the world, Caesars started its activities in Reno (Nevada) almost 80 years ago and today operates 47 casinos in thirteen American states and five other countries.

Las Vegas Sands - directed by Sheldon Adelson, the group is a world leader in casino resorts and operations in the United States and Asia, with more than 22,000 hotel rooms, the world's leading convention centers and famous brands for the gaming market such as The Venetian on the Las Vegas Strip, The Venetian and The Plaza on the Cotai Strip in Macau and Maria Bay Sands in Singapore.

Estoril - a reference when it comes to gambling in Europe, Estoril Casino i s located 18 km from Lisbon and is the largest entertainment and leisure complex in Portugal and the largest European casino today, having been founded in 1931. It was the setting for the movie Casino Royale for its sumptuousness and today has Stanley Ho, Macau casino magnate, as a shareholder.

MGM Resorts - another of the world's largest casino companies with resorts, owns internationally renowned brands such as Bellagio, MGM Grand, Mandalay Bay, Mirage and City Center (50%) in Las Vegas and MGM Macau, where it is building , also, MGM Cotai, with a 50% interest in the project.

Source: GMB