The NetEnt and Ve partnership will reduce player acquisition cost and improve retention for online gaming operators worldwide, by creating a media buying platform that offers access to
unrivalled audience intelligence and
behavioural insights.
This means that casino operators can be more accurate and precise in their marketing
activities, while reducing marketing spend and maximising return on marketing investments. The technology will achieve this by building an in-depth but anonymised understanding of online gaming audiences, and then harness this insight to serve display advertising that is more relevant to each user.
Oslo-listed Gaming Innovation Group Inc ("GiG”), one of NetEnt’s current customers, is confirmed as the first customer to benefit from the technology.
Enrico Bradamante, Managing Director and Chief of EMO at NetEnt, said: "The partnership between NetEnt and Ve Global is about combining a leading media buying desk platform with a unique source of
iGaming data, to serve a demand from international casino operators. We look forward to
continue helping our customers stay ahead of the competition by offering a solution for more efficient marketing.”
Morten Tonnesen, CEO at Ve, said: "
iGaming customer acquisition has not evolved as quickly as other online sectors and faced with stiff competition, casino operators need to start leveraging data to cost-effectively present advertising to relevant users across the Web. The combination of Ve’s technology and NetEnt’s unique insights means iGaming operators have the opportunity to execute programmatic media buying as efficiently as possible.”
Source: GMB
