With a keen eye on the long-awaited opening of the gaming market in Brazil, IGT sees good opportunities in combining its knowledge of similar markets with market research learning with Brazilian punters to provide compelling entertainment solutions to help Brazil expand its new projects.
In particular, IGT recently announced its entry into the video bingo industry with Zest Gaming, the premier provider of multi-card video bingo solutions. The transaction strengthens the leadership position of IGT's product and content portfolio and enables the company to deliver the exciting video bingo games to its customers, giving new gaming experiences for players.
At G2E, the Zest business unit, which occupies an area in the IGT booth exposing several video-bingo machines, is represented by Luca Frigerio, executive director of IGT's video bingo unit, who says he is extremely happy with this joining forces: "The combination of the innovative and fun features of the Zest games with IGT's global leadership allows us to increase the value we offer to the markets in which we operate and quickly mobilize into new markets."
Zest has a formidable base of bingo video machines, installed in casinos and bingo halls in Mexico and the Philippines, and a library of more than 30 titles with state-of-the-art graphics, surround sound, bonus games, community games and multiple progressives.
