The current market in Italy draws attention to the urgent need for operators to adopt suitable software that allows easy personalization as well as integration of existing third parties and future trends.
Davide
Ruggeri, BtoBet's Head of Sportsbook, said: "For some years, Italian
operators have had the opportunity to create their own schedule to be approved
subsequently by the appointed board. Nevertheless, the difficulty to deviate
from the schedule proposed by all others is evident.”
"At this moment, creativity allows the development of a fully customized,
end-to-end product that reflects user's expectations. Operators have to adopt a
platform that can be handled autonomously, equipped with advanced tools capable
of formulating original bids, making them emerge from the rest of the
homologated proposals of games and bets. As a consequence, the curiosity and
the attention of the player would be certain and the operator's business
management would be easier and more agile," Ruggeri added.
