One of the reasons for this boom was what happened in
2012, after the Mega Millions lottery granted a 656 million dollar Grand Prize. As a result, ticket sales increased not only in the United States, but there were also Mexican players who were able to buy the Mega Millions at theLotter Mexico website.
The United States lotteries
gained even more importance outside their country, this time with Powerball, when in 2016 reached a historical number of 1.58 billion dollars, that finally went for 3 winning tickets. Curiously, in that lottery were also reported cases of Latin Americans who played and won some of the secondary prizes, staying very close to hit the main one, something that also happened with the accumulated Mega Millions.
More recently, in August 2017, Powerball again handed out a grand prize, this time
of 758 million dollars to a single winner. Faced with this situation, the Mega Millions lottery has already begun to prepare new changes, which will achieve even bigger awards than those of Powerball. Thus, these two lotteries fight to break new records, attracting new players from outside the United States.
Source: GMB / Excelsior