Holdren will join the company's Senior Management Team and report to President and Chief Executive Officer, Mark Frissora.
Holdren brings to Caesars more than two decades of diverse marketing experience, including, most recently, serving as Chief Marketing Officer of Handy, a high-growth technology startup. Prior to Handy, Holdren spent more than 15 years at Starwood Hotels & Resorts Worldwide, where he helped drive the company's substantial growth
"Chris has broad marketing experience overseeing one of
the best-known and most successful loyalty programs in the hospitality industry
as well as leading analytics, digital and partnerships. His experience will
complement our efforts to further cement Caesars Entertainment's marketing
leadership in the gaming and hospitality space," Frissora said
"Caesars Entertainment is a world class organization that continues to
curate innovative customer experiences from hospitality and gaming, to
record-breaking entertainment and partnerships with celebrity chefs,"
Holdren said.
"I am excited to join such a talented team and help lead the charge to
grow the Caesars' brands globally, enhance customer engagement and drive the
continued success of Total Rewards," Holdren added.
