The new show aims to address industry
concerns over event congestion and streamline the events calendar to provide
stakeholders with a unique chance to engage with the whole market at a single
event.
The first iGB Live! will take place between 17 and 20 July, 2018 at The
Amsterdam, RAI Convention Centre.
Clarion event director Shona ODonnell was responsible for bringing the iGaming Super Show to market eight years ago and has overseen the development of the new show. "Our pledge is to deliver global events, knowledge and training strategy to what is a global industry. This involves exploring how we can deploy the power and influence of our brands to best effect on behalf of our customers,” she said.
ODonnell said conversations across the market had revealed the industry is looking for fewer, higher quality events that deliver a greater return on investment.
"The iGaming Super Show, EiG and the Amsterdam Affiliate Conference will retain their individual personalities, identity and the vision that have made them three of the best known and respected brands in gaming,” she added.
The new show will be the biggest dedicated igaming exhibition and conference in the industry and has been developed to meet stakeholder needs from a networking, education and business perspective.
Early feedback from the market has welcomed the move, with affiliates, operators, suppliers and regulators backing the new unified show and the July time slot.
ODonnell thanked supporters of the events to date and said she looked forward to discussing further details at next week’s EiG conference in Berlin. "I am extremely passionate about the future of the brand and excited about overseeing its development,” she added.
Source: GMB
