Designed to resemble back-to-back guitars, with guitar faces, necks and brightly lit guitar strings that reach 450 feet into the sky on both sides, the iconic Hard Rock guitar tower is under construction as part of a US$1.5bn expansion of Seminole Hard Rock Hotel & Casino, Hollywood, the flagship destination of the company.
The giant guitar tower will be the centerpiece of one of the world’s most elaborate casino complexes, including a Hard Rock Casino nearly double its current size with 3,267 slot machines and 178 table games such as blackjack and baccarat, plus a new 18,000-square foot poker room. The expansion will also include 60,000 square feet of new retail and restaurant space and a US$100m redesigned and completely rebuilt Hard Rock Live venue with 7,000 seats in a theater-style configuration.
The expansion of Seminole Hard Rock Hotel & Casino will open in mid-2019, in advance of Super Bowl LIV at nearby Hard Rock Stadium in February 2020. Leaders of the Seminole Tribe of Florida and Seminole Gaming, who own and operate the casino complex, gathered today on the expansion site to celebrate its construction progress with a traditional Hard Rock "Guitar Smash” ceremony and community event.
The iconic guitar hotel structure is the vision of James F. Allen, longtime CEO of Seminole Gaming and Chairman of Hard Rock International. Allen is working closely with Las Vegas-based Klai Juba Wald Architects and other world-renowned firms to turn his vision into reality.
"Our talented team of architects and designers have done an amazing job of designing this incredible structure and working to bring it to life,” said Allen, "but it’s our team of dedicated employees and managers at Seminole Gaming who really deserve the credit. They are responsible for the ongoing success of the Seminole Hard Rock Hotel & Casino by helping to lay the foundation to make this expansion project possible.”
The expansion will include 806 additional guestrooms and suites, with 638 in the iconic guitar hotel tower, where all guestrooms will be 525 square feet or larger. An additional 168 guestrooms and suites will be located in a 7-story Pool Tower that will flank the pool complex. It will bring the total number of guestrooms and suites at the Seminole Hard Rock Hollywood to more than 1,300. Other amenities will include restaurants, lounges, a business center and a 41,000 sqft spa.
