As Chief Marketing Officer, Dennis will be responsible for elevating Scientific Games' global
leadership brand position, promoting its powerful, integrated brands and increasing engagement with customers and players for the company's innovative content and technology in gaming, interactive and lottery. Dennis will use her brand franchise experience to capitalize on the incredibly exciting James Bond Experience across its portfolio of
omni-channel products.
"We are excited to welcome Shawn to the Scientific Games executive team. With her tremendous experience leading marketing for
high profile companies and brands in the entertainment and technology sector, she is perfectly suited to lead our marketing efforts to enhance consumer and customer engagement, drive topline revenue growth and catapult the Company's next phase of growth," said Kevin Sheehan, Scientific Games Chief Executive Officer and President.
Dennis earned her Bachelor of Arts from the University of California, Los Angeles (UCLA). She will be based at Scientific Games' global headquarters in Las Vegas, Nevada.
Source: GMB
